Below you'll find a list of all posts that have been tagged as “visual storytelling”
Watch the recording of my most recent live webinar: How Nonprofits Should Adapt Their Social Media Strategy in 2020. Slides are here. In this free online training, you will learn: ⚡️ The key changes in the current social media landscape that affect nonprofits; ⚡️ The three seismic shifts affecting donor behavior and preferences; ⚡️ How to make sense of the recent …
This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, coming out February 19th. Social media provides you with an opportunity to showcase your distinctive and unique footprint on the world. Your impact is not the “what” of the services you provide – it’s the WHY. Focus …
Instagram Stories are taking the social media world by storm, and nonprofits are jumping on board! Nonprofits like DoSomething.org, TWLOHA, Best Buddies, and more are providing insight into their work and build community with their followers through their daily and weekly Stories. There is no doubt that people LOVE Instagram Stories – they are viewed by 500 million people very …
There is no doubt that visual marketing rules the social web. The visual marketing mantra of “Show, Don’t Tell” can be heard loud and clear via the most successful social media content. According to a study by HubSpot, social media posts that include photos receive 53% more likes and garner 104% more comments than those without. Visuals perform best across …
UPDATE: Facebook rolled out the Instagram Donation Sticker at their F8 Developer Conference. A donate button on Instagram – could it be true? At the Facebook Community Summit last week, Facebook announced that later this year they are going to bring donation stickers to Instagram. This is a direct result of their huge success with their Charitable Giving tools, which, …
Why should you consider building your nonprofit Instagram strategy? Instagram is growing rapidly, with one-third of online adults reporting that they use Instagram! They have nearly 1 billion monthly active users. Instagram images get an average of 23% more engagement than their Facebook counterparts. Brands see engagement rates 10x higher on Instagram than they do on Facebook. With hundreds of …
The friendly folks at Facebook have tweaked the News Feed algorithm again, now putting an explicit priority on posts from family and friends over pages. However, as with all changes to the Facebook News Feed, I encourage you to breathe and do not panic. This is nothing new, but as with every other algorithm update, it requires some strategizing and …