Social Media Slacktivism?

Social Media Slacktivism or Something Bigger?

Julia Claire Campbell Marketing, Nonprofits, Online Fundraising, Social Media 1 Comment

Does the recent success of the ALS Ice Bucket Challenge leave you feeling exhilarated, or skeptical? There certainly were a variety of lively opposing viewpoints presented at the most recent #CommBuild and #FundChat nonprofit Tweet chats! I participated in the challenge, and continue to believe that it is a big opportunity for the sector to examine the way it communicates and reaches out …