People always ask me, how can you write a blog post every single day?
(Answer: IT’S REALLY HARD.)
Fortunately, I have three big things going for me that lend themselves well to blogging:
- I love to write (look Mom and Dad – that expensive journalism degree is working out after all!)
- I have a lot to share. (Perhaps you didn’t read my post about my love of sharing.
- I am passionate about the topics I choose for my blog posts, namely social media and its vast potential to transform society. Also, when used correctly, it’s incredible power to grow businesses and nonprofits.
That’s really all you need to start a blog – a love of writing, a capacity to share and a real interest in your subject matter.
You may think that the “blogosphere” is completely saturated with bloggers and there cannot possibly be room for one more. I disagree.
The blogosphere is full of people sharing their ideas – however, there is always room for a well-written, thought-provoking and interesting blog. Hopefully that’s you!
Here are my 5 quick and dirty steps to starting your very own blog today:
1) Commit to a goal. My lofty goal for 2012 is to write a post, no matter how small, every day (except Sundays). Your goal could be to write one a week for two months. Pick a goal, put reminders in your calendar and throughout your office, tell everyone you know so that you’ll stick to it. Push yourself – you may be capable of a lot more than you think.
2) Make a calendar. I didn’t do this when I started, but it is definitely a best practice. Pick the days that you are going to blog, and insert the topics. You won’t always know what’s going to be in the news that week (and it’s important for a blog to be current and topical), but having a calendar will help you avoid repetition and redundancy. It will help you get organized and hopefully avoid writer’s block.
3) Brainstorm blog topics. Every single thing in my life inspires a blog post. I have post-it notes and little scraps of paper everywhere with ideas for potential posts scrawled on them. I read magazines, online journals, other blogs, books; I watch TV, online videos, movies; I consume all things pop culture, technology and social media. Everything and anything may be able to give you that kernel of inspiration that could be expanded into an entire post. Keep your eyes open, and make sure to write it down when you think about it – put it in your phone, your tablet or keep a pen and pad with you at all times.
4) Pick a platform. Personally I love WordPress. It’s easy to use and customize, and is friendly with a lot of other sites and social sharing (see the nifty buttons below this post to share you’re your friends). There’s always Tumblr. Empirella has a great post about which one to choose, based on your blogging preferences and your needs.
5) Choose a name for your blog (you can always change it later) and just get started!
Tomorrow I’ll share my tips on what to do when you’ve got your blog up and running – how to keep those ideas fresh, how to get more readers and how to promote your blog through social networks.
Do you have any other ideas for starting a blog? What platform do you use? Please share your ideas and thoughts in the Comments section or email julia@jcsocialmarketing.com – Thanks for reading!