Get more out of your efforts in online fundraising, digital marketing and social media.
I get it! You may have to convince your boss or your Board to shell out the money for Social Media for Social Good Academy. And that is no easy feat. How do they know that it will get the results promised? Let me tell you a story. When I was in high school, in order to take the car, …
The social media landscape of 2020 looks vastly different from the one in which Facebook entered the market, February 2004. Ephemeral, bite-size content is thriving on TikTok and Snapchat; longer form videos still rule on YouTube and IGTV; and across the board, great visual storytelling is the most engaging type of content, no matter the platform. What are the changes, …
The essential, step-by-step blueprint for taming the social media chaos, building a community of fans that rave about you, and getting your work day back on track. Distilled into a simple system you can follow without overwhelm! Course promise: You will walk away with a calendar and a playbook for proactively managing your nonprofit social media accounts, instead of letting …
There are few people in the world that have had the impact on my life that John Haydon had. It started on a rainy day in early 2010. I was picking up my infant daughter from her first day at daycare. She was just months old, and I wondered if I was doing the right thing starting my own consulting …
Watch the recording of my most recent live webinar: How Nonprofits Should Adapt Their Social Media Strategy in 2020. Slides are here. In this free online training, you will learn: ⚡️ The key changes in the current social media landscape that affect nonprofits; ⚡️ The three seismic shifts affecting donor behavior and preferences; ⚡️ How to make sense of the recent …
This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, coming out February 19th. Social media provides you with an opportunity to showcase your distinctive and unique footprint on the world. Your impact is not the “what” of the services you provide – it’s the WHY. Focus …
As a nonprofit marketer for a small organization, you wear many hats. Between answering emails, attending meetings, coordinating events, and more, who has time to maintain more than one social media account? How can you set and maintain a manageable social media posting schedule for your nonprofit? The hard truth is that getting results on social media is similar to …
This year is a leap year, which means we get an extra day in February! My good friend Melodee happens to be a bisextile year baby (popularly known as a leap year, technically known as a bisextile year), and to her I say, Happy 10th Birthday! Leap years are, by their very nature, rare. It’s a reminder to watch the …
Nonprofits use social media platforms every single day to connect with constituents, raise awareness for causes, and collect donations. With engaged followers on one or more of the major social networks, organizations can effectively spread the word about fundraising campaigns, new initiatives, and advocacy work. However, simply having 1,000 Facebook fans or 200 Twitter followers is not the best indication of social …