The Essential Guide to Donor Retention in the Digital Age

The Essential Guide to Donor Retention in the Digital Age

Julia Claire Campbell Fundraising, Nonprofits, Online Fundraising, Social Media 2 Comments

Nonprofits, we are failing our donors. The Fundraising Effectiveness Project’s 2018 Fourth Quarter Report found that charitable giving did in fact increase by a meager 1.6% in 2018. Cause for celebration? Hardly. The overall number of people giving is declining: The total number of donors dropped by 4.5%. Getting new donors is an uphill battle: New donors to an organization …

5 Visual Marketing Tips for Small Nonprofits

Julia Claire Campbell Marketing, Nonprofits, Social Media, Visual Marketing 3 Comments

There is no doubt that visual marketing rules the social web. The visual marketing mantra of “Show, Don’t Tell” can be heard loud and clear via the most successful social media content. According to a study by HubSpot, social media posts that include photos receive 53% more likes and garner 104% more comments than those without. Visuals perform best across …

30 Quick Ways to Spice Up Your Nonprofit Social Media Accounts

Julia Claire Campbell Facebook, Instagram, LinkedIn, Marketing, Nonprofits, Pinterest, Social Media, Twitter, YouTube Leave a Comment

Spring is here (well, maybe not in Boston but everywhere else)! With it comes new energy, fresh ideas, and the motivation to try new things – on your nonprofit social media accounts!  If you want to dust off the cobwebs, open the windows, and get rid of the crickets, here are 30 different things you can try that will spice …

What Facebook’s Shift to Privacy Means for Nonprofit Marketers

Julia Claire Campbell Facebook, Marketing, Nonprofits, Social Media 2 Comments

In March, Mark Zuckerberg promised a new direction and a new future for Facebook – and for the Internet. In a 3,200 word blog post, the Facebook founder and CEO declared that Facebook would shift its focus away from public posts to “a privacy-focused communications platform.” This pivot was a long time coming. Months and years of terrible headlines, data …

How to Raise Money On Instagram Using the Donation Sticker

Julia Claire Campbell Fundraising, Instagram, Nonprofits, Online Fundraising, Social Media 2 Comments

It’s like Christmas – the Instagram Donation Sticker is finally here! Yes, it may seem like a shiny new object to chase around. But I have 3 reasons why fundraisers should at least pay attention: 1) People of all ages love Instagram, especially younger generations. Seen as a respite from the trolls of Twitter and the political fights of Facebook, …

5 Ways to Get Your Nonprofit Social Media Campaign to Catch On

Julia Claire Campbell Marketing, Nonprofits, Social Media Leave a Comment

Nonprofit marketers from small to large organizations are leveraging social media platforms to grab attention, pique interest, and inspire curiosity in their programs and services. However, many nonprofit social media campaigns fall flat, launch to crickets, and don’t get results for their organizations.  Some nonprofit social media managers blame the tools and the algorithms (that’s not YOU 😜), while instead …

2 Mobile Apps that Will Change the Nonprofit Sector

Julia Claire Campbell Entrepreneurship, Fundraising, Mobile, Nonprofits 1 Comment

Love it or hate it – Americans are addicted to their phones. The vast majority of us – 95% – now own a cellphone of some kind. 77% of Americans own smartphones, those extremely powerful mini-computers in the palm of our hands. This is up from just 35% in Pew Research Center’s first survey in 2011 of smartphone ownership. Rather …

3 essential elements of nonprofit storytelling that persuades

3 Essential Elements of Nonprofit Storytelling That Persuades

Julia Claire Campbell Nonprofits, Storytelling 2 Comments

Nonprofits, no matter their size or mission, are working to change hearts and minds around important issues every single day. Whether you are trying to get new members for your performing arts center, to entice people to adopt dogs and cats, or to create advocacy actions around climate change – you are in the business of persuasion. To persuade is …