How to Use Your Digital Annual Report as a Marketing Tool

How to Use Your Digital Annual Report as a Marketing Tool

Julia Claire Campbell Marketing, Nonprofits

Every year, your nonprofit publishes a digital report to recap your mission progress and provide financial context for supporters. But did you know that your annual report can serve multiple marketing purposes? A well-designed annual report can also serve as a crucial audience outreach tool to deepen supporter relationships and lay the groundwork for continued engagement.  This is especially true …