3 Ways to Build Up Excitement Leading Up to #GivingTuesday and Year-End Giving

3 Ways to Build Up Excitement Leading Up to #GivingTuesday and Year-End Giving

Julia Claire Campbell Fundraising, Marketing, Nonprofits, Online Fundraising, Social Media Leave a Comment

As you probably know Giving Tuesday is right around the corner. This year it’s on November 27th. Hopefully if you are launching a campaign you’ve spent some time creating a plan and calendar for the day of and what comes after. #GivingTuesday and year-end fundraising campaigns have started coming out in full force! I’m already getting emails and seeing social …

How to gain support for an unsexy nonprofit cause

How to Gain Support for an “Unsexy” Cause

Julia Claire Campbell Fundraising, Marketing, Nonprofits Leave a Comment

Every Monday I will create a short video answering a question from a member of the Nonprofit Social Media Storytelling Group. We call it #MailbagMonday! Check back every Monday inside the Group to see if I answer your question!  I often receive this question, or a variation of it: “With all the fundraisers going on (especially on Facebook) how do you engage …

3 Ways to Turn #GivingTuesday Donors Into Year-Round Supporters

3 Ways to Turn #GivingTuesday Donors Into Year-Round Supporters

Julia Claire Campbell Fundraising, Nonprofits, Online Fundraising, Social Media Leave a Comment

As you probably know Giving Tuesday is right around the corner. This year it’s on November 27th. I have seen nonprofits spend so much time this year working on their campaigns, creating buzz and excitement, thinking of ways to bring in new donors and get supporters excited before year-end. But what happens after the donation comes in? What’s the plan …

6 Strategies to Maximize Nonprofit Text-to-Give Donations

6 Strategies to Maximize Nonprofit Text-to-Give Donations

Julia Claire Campbell Fundraising, Mobile, Nonprofits Leave a Comment

Guest blog by John Killoran, CEO of Snowball On any given day, how many times do you think you check your phone? The answer is probably a lot! In fact, research has shown that Americans check their phones on average once every 12 minutes. Imagine that you could harness the energy that everyone in your community expends checking their phones every …

It's Time for Some Tough Love On Nonprofit Facebook Fundraisers

It’s Time for Some Tough Love On Nonprofit Facebook Fundraisers

Julia Claire Campbell Facebook, Fundraising, Nonprofits, Online Fundraising, Social Media, YouTube Leave a Comment

Nonprofits – it’s about time that I provide some tough love and real talk about a controversial, divisive issue facing our nation: Facebook Fundraisers. Let me know if any of this sounds familiar. Here are the top 5 most common laments that I hear on a daily basis from nonprofit fundraisers, marketers, and social media managers: It’s so hard to …

What is Facebook doing for #GivingTuesday 2018

What is Facebook Doing for #GivingTuesday 2018?

Julia Claire Campbell Fundraising, Nonprofits, Online Fundraising Leave a Comment

#GivingTuesday 2018 is coming up fast! Last year 45 million dollars were raised on Facebook on #GivingTuesday, marking 15% of the total amount raised! That’s almost half a million people giving money, to more than 46,000 organizations. The best part? 75% were first-time donors on Facebook, and 20% have donated again via Facebook. This isn’t a moment, it’s a movement!  …

How to Grab Attention and Avoid Storytelling Fatigue at Year-End

How to Grab Attention and Avoid Storytelling Fatigue at Year-End

Julia Claire Campbell Fundraising, Nonprofits, Storytelling Leave a Comment

It’s year-end fundraising time! WHEEEEEEEEEEEEEEEE! Giving Tuesday, holiday campaigns, annual reports, Thanksgiving – you name it, nonprofits are going full force these next two months to get their share of the year-end giving pie. And it’s a big pie. 30% of annual giving occurs in December – with 10% happening on the last 3 days of the year! (That’s nuts, …

3 Online Donor Retention Tips That Everyone Should Know

Julia Claire Campbell Fundraising, Nonprofits, Online Fundraising Leave a Comment

Guest blog by Lomesh Shah, CEO of NonProfitEasy Your nonprofit’s supporters help with everything from advocacy to donations, making them essential for maintaining high success rates for mission-oriented projects. So how do you maximize donor retention? Start with prioritizing donor engagement. Use available technology to its fullest extent in order to retain your donors by maintaining high engagement levels. Focus your …

A Quick Guide to Using Technology Throughout the Donor Engagement Process

A Quick Guide to Using Technology Throughout the Donor Engagement Process

Julia Claire Campbell Fundraising, Nonprofits Leave a Comment

Guest post by Amanda Peterson, Enlightened Digital The way people communicate continues to evolve as technology advances. For nonprofits, this reliance on new technology may mean that it is becoming more and more challenging to maintain effective donor relationships. People are becoming easier to reach, yet increasingly harder to communicate with at the same time. Donor engagement, often measured by …