How Nonprofits Can Engage Millennial Donors and Volunteers

How Nonprofits Can Engage Millennial Donors and Volunteers [SLIDES]

Julia Claire Campbell Fundraising, Marketing, Nonprofits, Social Media, Speaking, Storytelling Leave a Comment

Yesterday I presented at the Liberty Bank Foundation Go Boldly nonprofit conference. The conference theme was focused on the sustainability and growth of the sector – ways that nonprofits can change and adapt in order to thrive in the future. My workshop topic was How Nonprofits Can Engage Millennial Donors and Volunteers. Millennials, NextGen, Gen Y – while they are …

Donor thank you videos

5 Ways to Delight and Retain Donors with Video

Julia Claire Campbell Fundraising, Nonprofits, Social Media, Video Leave a Comment

Why are nonprofits so terrible at donor retention?  Donor attrition continues at a startling rate. Some nonprofits are losing as many as 90% of their first-time donors on an annual basis! The average across all types of donors isn’t much better, with about 59% of annual givers dropping off the radar each year.   Real talk for a second. How …

How to Show Impact In Your Nonprofit Donor Thank You Video

How to Show Impact In Your Nonprofit Donor Thank You Video

Julia Claire Campbell Fundraising, Nonprofits, Video Leave a Comment

Donor retention is a huge problem for the nonprofit sector, according to the Fundraising Effectiveness Project Survey Report. The Report found that overall donor and gift retention rates, over the last 10 years, have consistently been weakening – averaging below 50 percent! How can nonprofits buck this trend and keep more donors engaged? Donor thank you videos may be the …

Nonprofit Facebook Fundraising

Facebook Is Changing the Nonprofit Crowdfunding Game Again: What Nonprofits Need To Know

Julia Claire Campbell Facebook, Fundraising, Nonprofits, Online Fundraising, Social Media Leave a Comment

The efficacy of Facebook fundraising tools for nonprofit crowdfunding remains a controversial topic in nonprofit circles. Can the world’s biggest social network really be leveraged to raise significant amounts of money for causes, especially smaller organizations? All evidence points to a resounding yes. (Yes, with some caveats. Read on.) Facebook has created a suite of useful tools for nonprofits to …

Donor Love

Thanking Donors: 10 Ways To Show #DonorGratitude On A Shoestring Budget

Julia Claire Campbell Fundraising, Nonprofits, Storytelling Leave a Comment

No matter what time of year, it’s always the perfect time to show your donors some love. If you wait until year-end when thanking donors, or right before you are asking for another gift, it may be too late. The numbers on donor attrition are abysmal – currently, new donor retention is at 17.6%, the worst it’s been in 5 …

5 Stories to Tell In A Nonprofit Crowdfunding Campaign

Crowdfunding for Nonprofits: 5 Stories to Tell In Your Fundraising Campaign

Julia Claire Campbell Fundraising, Marketing, Nonprofits, Online Fundraising, Storytelling Leave a Comment

Crowdfunding for nonprofits is a trendy but often misunderstood term thrown around in nonprofit fundraising circles. Pew Internet found that roughly one-in-five Americans (22%) have contributed to an online fundraising project on a website like Kickstarter or GoFundMe. This percentage has assuredly grown in recent years with the proliferation of crowdfunding platforms and the push from Facebook to use their free fundraising …

Nonprofit Fundraising on Facebook: The Good, The Bad, and The Ugly

Julia Claire Campbell Facebook, Fundraising, Online Fundraising, Social Media 1 Comment

Nonprofits large and small are looking into social media’s newest shiny object – the free nonprofit fundraising on Facebook features. However, many questions remain: How do we set up and use these tools? Should we use them? What about donor information? How do we get payments? Is it really worth all the fuss? Some organizations get great results from Facebook …