How Your Nonprofit Can Use Web Engagement Data

How Your Nonprofit Can Use Web Engagement Data

Julia Claire Campbell Marketing, Nonprofits, Websites

Guest post by Sarah Fargusson  It seems like we use the internet for everything nowadays. Shopping, connecting with friends and family members, and watching tv (or more like, binge-streaming the latest hit shows) all happen over the internet. It’s easy to see why supporters would turn to the internet to engage with your nonprofit, as well! Your nonprofit’s website is …

Digital Advocacy Strategies: 5 Tips for Online Engagement

Digital Advocacy Strategies: 5 Tips for Online Engagement

Julia Claire Campbell Fundraising, Marketing, Nonprofits, Online Fundraising, Websites Leave a Comment

Guest Blog by Russ Oster Advocacy campaigns offer a new, exciting way for nonprofits to engage their donors and build an expansive community around fulfilling their mission. Advocacy has evolved over the years, and few organizations rely solely on paper flyers and door-to-door campaigns anymore. While traditional advocacy strategies still have their merits, nonprofit organizations and other advocacy groups can …

Should Your Nonprofit Offer Courses to Engage Donors?

Should Your Nonprofit Offer Online Courses to Engage Donors?

Julia Claire Campbell Fundraising, Marketing, Nonprofits, Online Fundraising, Websites Leave a Comment

Guest Blog by Asaf Darash While those outside the nonprofit sector commonly think of nonprofit revenue solely as donations and government grants, the truth is that many nonprofits earn a significant amount of their revenue from services. In fact, in 2019 it was reported that 49% of nonprofit revenue was earned through fees for services.  As nonprofit fundraising strategies change, …

4 Strategies to Drive Traffic to Your Online Donation Page

4 Strategies to Drive Traffic to Your Nonprofit Online Donation Page

Julia Claire Campbell Fundraising, Marketing, Nonprofits, Online Fundraising, Websites Leave a Comment

Guest Blog by Anne Stefanyk  Your nonprofit’s donation page is the end product of a lot of hard work from your fundraising and marketing teams. They deliberated every aspect of the page’s design, fine-tuning the wording and imagery until it looked just right. But building (or revamping) your online giving form is only half the battle—now, it’s time to create …

Do You Need to Revamp Your Nonprofit Website? 5 Signs

Do You Need to Revamp Your Nonprofit Website? 5 Signs

Julia Claire Campbell Fundraising, Marketing, Nonprofits, Online Fundraising, Websites Leave a Comment

Guest Blog by Murad Bushnaq In all of your years working as a nonprofit professional, you’ve probably seen countless trends and best practices go in and out of style. When it comes to essential activities such as fundraising, marketing, and donor stewardship, the guiding wisdom seems to evolve constantly, keeping your team on its toes. The same goes for nonprofit …

3 Ways Strong Web Design Can Get Your Nonprofit Better Results

3 Ways Strong Web Design Can Get Your Nonprofit Better Results

Julia Claire Campbell Fundraising, Marketing, Nonprofits, Online Fundraising, Websites Leave a Comment

It’s not to late to check out my newest online course! Details are here: Mapping Out Your 2021 Nonprofit Marketing Calendar -Your step-by-step roadmap to crush your nonprofit marketing goals this year! This post is a guest blog by Ira Horowitz of Cornershop Creative In this day and age, nonprofits are putting forth their maximum effort to keep working toward …

4 Ways to Retain More Online Donors With Your Thank You for Giving Redirect Page

Julia Claire Campbell Fundraising, Marketing, Nonprofits, Online Fundraising, Websites Leave a Comment

On Twitter recently, Pamela Grow was asking around for some examples of stellar donor thank you redirect pages. The thank you redirect page, also called the confirmation page, is the page on your website where a donor is sent immediately after making an online donation. Since it’s the season of #GivingTuesday and year-end giving, nonprofits are looking to improve the …

Meet the 4 Types of People Who Make Up Your Online Community

6 Ways Nonprofits Are Getting Online Fundraising All Wrong

Julia Claire Campbell Fundraising, Nonprofits, Online Fundraising, Websites 24 Comments

Almost every article I read about online fundraising and online giving starts out something like this: Despite the hype and the assurances of social media experts, online fundraising still accounts for an abysmal 2% of total dollars raised by charities. I frequently see quotes like this one, from a recent Philanthropy.com article: “I have yet to see pure online fundraising …