5 Social Media Video Tips for Nonprofits

Julia Claire Campbell Marketing, Nonprofits, Social Media, Video Leave a Comment

What if I told you that Google did a study around year-end giving that discovered that a whopping 57% of people who watch a video for a nonprofit go on to make a donation?  Despite the evidence about the impact and effectiveness of social media video, small nonprofits are still skeptical about using it in their communication strategy.  The misconception …

How to Get People to Share Your Nonprofit Video on Social Media

How to Get People to Share Your Nonprofit Video on Social Media

Julia Claire Campbell Marketing, Nonprofits, Social Media, Video 2 Comments

You've undoubtedly heard that to amplify your nonprofit marketing, you need a strategy to create and share great videos on your website and social media channels. Video is the best performing content type on social. Having videos on your website increases the time spent on the site by 71%. After watching a video, 64% of people are more likely to ...

3 Quick Tips on Creating Social Media Video that Stands Out

Julia Claire Campbell Marketing, Nonprofits, Social Media, Video Leave a Comment

Social media video continues its dominance over all other social media content, solidifying its role as a critical and crucial element in any nonprofit digital marketing plan.  In case you (or your supervisor or Board members) are not convinced:  One-third of online activity is spent watching video.  Social video generates 12 times more shares than text and images combined.  Google …

How To Get More Nonprofit Social Media Engagement in 2018

How Nonprofits Can Get More Social Media Engagement in 2018

Julia Claire Campbell Marketing, Nonprofits, Social Media, Strategy Leave a Comment

Nonprofits small and large dived into social media last year, and some found huge success – but many did not get the results that they expected. I hear these social media laments all the time from nonprofits: “Social media algorithms have killed our engagement this year.” “It’s so hard to cut through the noise and clutter on Facebook.” “Do you …

5 Ways to Use Facebook Live In Your Next Fundraising Campaign

5 Ways to Use Facebook Live In Your Next Fundraising Campaign

Julia Claire Campbell Facebook, Online Fundraising 1 Comment

If you missed this live mini-training about using Facebook Live, you can catch the replay on my Facebook Page! Here are the slides, where I dive into 5 specific ways that your nonprofit can use Facebook Live in your next fundraising campaign. Don’t forget to grab this week’s freebie download – The Essential Facebook Live Checklist for Nonprofits! Happy viewing! …

5 Things I Bet You Didn’t Know About Facebook

Julia Claire Campbell Facebook, Social Media Leave a Comment

We all know how popular Facebook continues to be, among all age groups and income levels. Pew Internet reported in January of this year that for the first time, more than half of all online adults 65 and older (56%) use Facebook. This represents 31% of all seniors. In order to be successful on Facebook, you know that you need …