How to Reach Your Year-End Fundraising Goals and Thrive with Floyd Jones

How to Reach Your Year-End Fundraising Goals and Thrive with Floyd Jones

Julia Claire Campbell Fundraising, Marketing, Nonprofits, Online Fundraising, Podcast, Social Media

Do you want to raise more money and connect with more supporters this Giving Tuesday, and throughout the entire giving season? Then check out Givebutter! Givebutter is ranked as the #1 software for fundraising, donor management, and auctions on G2, the largest independent software review site. And the best part? Givebutter’s all-in-one fundraising platform is completely free to use—forever! Just go …

A Nonprofit Experiment With TikTok, Reels, and Shorts with Kate Meyers Emery

A Nonprofit Experiment With TikTok, Reels, and Shorts with Kate Meyers Emery

Julia Claire Campbell Nonprofits, Podcast, Social Media

Do you want to raise more money and connect with more supporters this Giving Tuesday, and throughout the entire giving season? Then check out Givebutter! Givebutter is ranked as the #1 software for fundraising, donor management, and auctions on G2, the largest independent software review site. And the best part? Givebutter’s all-in-one fundraising platform is completely free to use—forever! Just go …

Why You Need A Video-Driven Website with Aron Murch

Why You Need A Video-Driven Website with Aron Murch

Julia Claire Campbell Fundraising, Marketing, Nonprofits, Online Fundraising, Podcast, Websites

This episode is sponsored by Qgiv, a comprehensive fundraising platform trusted by over 20,000 fundraisers. The Qgiv team understands that fundraising isn’t always an easy job. To help, they recently surveyed fundraising professionals and donors to create a soon to be released report, Building a Sustainable Future: A Guide to Healthy Fundraising. This report explores how the economy, staffing issues, declining donor numbers, …

The State of Video Marketing in 2021: What it Means for Nonprofits

The State of Video Marketing in 2021: What it Means for Nonprofits

Julia Claire Campbell Marketing, Nonprofits, Video Leave a Comment

Guest blog by Leah Diviney, Content Manager at Biteable At the end of 2020, we surveyed 694 marketers to find out how and why they use video (or don’t use video) as part of their work. Some of the results surprised us and some were more expected. But regardless, all of the information we gathered gave us valuable insights about …

Quick Ways to Make Your Nonprofit Videos More Accessible

Quick Ways to Make Your Nonprofit Videos More Accessible

Julia Claire Campbell Nonprofits, Video Leave a Comment

I received this helpful email message on how to make nonprofit videos more accessible, by Nikki Bell & Simon Scriver at Fundraising Everywhere, and I wanted to share it with you! In more ways than one 2020 has been the year of video — but accessible video content still remains a hurdle. If you’re filming a quick to-camera Christmas message …

5 Social Media Video Tips for Nonprofits

Julia Claire Campbell Marketing, Nonprofits, Social Media, Video Leave a Comment

What if I told you that Google did a study around year-end giving that discovered that a whopping 57% of people who watch a video for a nonprofit go on to make a donation?  Despite the evidence about the impact and effectiveness of social media video, small nonprofits are still skeptical about using it in their communication strategy.  The misconception …

How to Get People to Share Your Nonprofit Video on Social Media

How to Get People to Share Your Nonprofit Video on Social Media

Julia Claire Campbell Marketing, Nonprofits, Social Media, Video 2 Comments

You've undoubtedly heard that to amplify your nonprofit marketing, you need a strategy to create and share great videos on your website and social media channels. Video is the best performing content type on social. Having videos on your website increases the time spent on the site by 71%. After watching a video, 64% of people are more likely to ...

3 Quick Tips on Creating Social Media Video that Stands Out

Julia Claire Campbell Marketing, Nonprofits, Social Media, Video Leave a Comment

Social media video continues its dominance over all other social media content, solidifying its role as a critical and crucial element in any nonprofit digital marketing plan.  In case you (or your supervisor or Board members) are not convinced:  One-third of online activity is spent watching video.  Social video generates 12 times more shares than text and images combined.  Google …

How To Get More Nonprofit Social Media Engagement in 2018

How Nonprofits Can Get More Social Media Engagement in 2018

Julia Claire Campbell Marketing, Nonprofits, Social Media, Strategy Leave a Comment

Nonprofits small and large dived into social media last year, and some found huge success – but many did not get the results that they expected. I hear these social media laments all the time from nonprofits: “Social media algorithms have killed our engagement this year.” “It’s so hard to cut through the noise and clutter on Facebook.” “Do you …