Below you'll find a list of all posts that have been categorized as “Video”
Guest blog by Leah Diviney, Content Manager at Biteable At the end of 2020, we surveyed 694 marketers to find out how and why they use video (or don’t use video) as part of their work. Some of the results surprised us and some were more expected. But regardless, all of the information we gathered gave us valuable insights about …
What a fabulous mini-training! Watch the replay – Mary Knox Miller, video storyteller extraordinaire, tells us how to get started with nonprofit video marketing. You know about the power of video. You are looking for ways to raise your organization’s profile, but you may be anxious about the best way to visually convey your stories and your impact. Even though you …
I received this helpful email message on how to make nonprofit videos more accessible, by Nikki Bell & Simon Scriver at Fundraising Everywhere, and I wanted to share it with you! In more ways than one 2020 has been the year of video — but accessible video content still remains a hurdle. If you’re filming a quick to-camera Christmas message …
What if I told you that Google did a study around year-end giving that discovered that a whopping 57% of people who watch a video for a nonprofit go on to make a donation? Despite the evidence about the impact and effectiveness of social media video, small nonprofits are still skeptical about using it in their communication strategy. The misconception …
Social media video continues its dominance over all other social media content, solidifying its role as a critical and crucial element in any nonprofit digital marketing plan. In case you (or your supervisor or Board members) are not convinced: One-third of online activity is spent watching video. Social video generates 12 times more shares than text and images combined. Google …
Nonprofit storytelling is all the rage – but how to do it successfully? In my presentations and workshops with nonprofits, I review a simple storytelling framework for nonprofits and explicitly show them how to collect, craft, and share stories based on the framework. Step 1 is to grab attention. This is where digital tools, especially video, work very well. Step 2 …
Welcome to the first episode of Nonprofit Social Media Nerds, where we discuss and demo social media tools, tech, tips, and tricks. (Most) Fridays at noon we will come to you live and discuss a topic designed to help you use your limited time and resources for social media more effectively and efficiently. We are working on the full schedule …
Why are nonprofits so terrible at donor retention? Donor attrition continues at a startling rate. Some nonprofits are losing as many as 90% of their first-time donors on an annual basis! The average across all types of donors isn’t much better, with about 59% of annual givers dropping off the radar each year. Real talk for a second. How …