5 Examples of Nonprofit Storytelling that Compel People to Give

5 Examples of Nonprofit Storytelling that Compel People to Give

Julia Claire Campbell Fundraising, Marketing, Nonprofits, Storytelling, Video 1 Comment

Nonprofit storytelling is all the rage – but how to do it successfully? In my presentations and workshops with nonprofits, I review a simple storytelling framework for nonprofits and explicitly show them how to collect, craft, and share stories based on the framework. Step 1 is to grab attention. This is where digital tools, especially video, work very well. Step 2 …

HOW TO CREATE SOCIAL MEDIA VIDEO ON A SHOESTRING BUDGET: TIPS & TOOLS

How to Create Social Media Video on a Shoestring Budget – Tips & Tools

Julia Claire Campbell Marketing, Nonprofits, Social Media, Video, Visual Marketing 1 Comment

Welcome to the first episode of Nonprofit Social Media Nerds, where we discuss and demo social media tools, tech, tips, and tricks. (Most) Fridays at noon we will come to you live and discuss a topic designed to help you use your limited time and resources for social media more effectively and efficiently. We are working on the full schedule …

Donor thank you videos

5 Ways to Delight and Retain Donors with Video

Julia Claire Campbell Fundraising, Nonprofits, Social Media, Video 1 Comment

Why are nonprofits so terrible at donor retention?  Donor attrition continues at a startling rate. Some nonprofits are losing as many as 90% of their first-time donors on an annual basis! The average across all types of donors isn’t much better, with about 59% of annual givers dropping off the radar each year.   Real talk for a second. How …

How to Show Impact In Your Nonprofit Donor Thank You Video

How to Show Impact In Your Nonprofit Donor Thank You Video

Julia Claire Campbell Fundraising, Nonprofits, Video Leave a Comment

Donor retention is a huge problem for the nonprofit sector, according to the Fundraising Effectiveness Project Survey Report. The Report found that overall donor and gift retention rates, over the last 10 years, have consistently been weakening – averaging below 50 percent! How can nonprofits buck this trend and keep more donors engaged? Donor thank you videos may be the …

How to use a smartphone to make a nonprofit donor thank you video

How to Use Your Smartphone to Make a Donor Thank You Video  

Julia Claire Campbell Fundraising, Nonprofits, Video 3 Comments

Bloomerang found that for every 100 donors gained by nonprofits in 2016, 99 were lost due to attrition. That is an astounding number, and one that should be sending chills down the spine of every single development director! The reason for this high level of attrition is that nonprofits tend to do a poor job of keeping donors informed about …

5 Ways to Thank and Recognize Your Donors Using Digital Tools & Social Media

5 Ways to Thank and Recognize Your Donors Using Digital Tools and Social Media

Julia Claire Campbell Nonprofits, Social Media, Video 1 Comment

Donor attrition continues at a startling rate. Some nonprofits are losing as many as 90% of their first-time donors on an annual basis! The average across all types of donors isn’t much better, with about 59% of annual givers dropping off the radar each year.   Let’s discuss why this may be happening, and what we can do better. Join …

Facebook Live for nonprofits

8 Ways to Use Live-Streaming Video to Share Stories as They Happen

Julia Claire Campbell Infographics, Nonprofits, Social Media, Storytelling, Video Leave a Comment

So what is “live-streaming video”? Live-streaming means filming a video as it happens and broadcasting it via social media. This may sound terrifying to the uninitiated but take note: Live-streaming video is the most popular form of video content on the web today. With nonprofits across the sector continually being accused of shying away from the spotlight and spending all …

Virtual Reality and Nonprofit Marketing – A New Way to Engage Donors

Julia Claire Campbell Marketing, Nonprofits, Video, Virtual Reality, Visual Marketing Leave a Comment

Guest blog by H. E. James, MBA Marketing for the nonprofit sector has different end goals than marketing for business.  While nonprofits must still meet financial goals in order to survive, the goal of their marketing campaigns is to build relationships. People do not donate, volunteer their time, or make any other kind of contribution if they do not feel a …

How To Build Raving Fans, A Huge Email List & Facebook Ads That Really Work: Lessons from #AOC2014

How To Build Raving Fans, A Huge Email List & Facebook Ads That Work: Lessons from #AOC2014

Julia Claire Campbell Entrepreneurship, Events, Facebook, Marketing, Mobile, Pinterest, Social Media, Video Leave a Comment

The 2014 Agents of Change Conference was packed with insightful, useful information that I cannot wait to fully digest and use! The speakers all know their stuff and walk the social media walk. It was a pleasure to watch them speak and learn from their experiences. If you couldn’t be there, I do pity you. There are still digital passes …