3 essential elements of nonprofit storytelling that persuades

3 Essential Elements of Nonprofit Storytelling That Persuades

Julia Claire Campbell Nonprofits, Storytelling 2 Comments

Nonprofits, no matter their size or mission, are working to change hearts and minds around important issues every single day. Whether you are trying to get new members for your performing arts center, to entice people to adopt dogs and cats, or to create advocacy actions around climate change – you are in the business of persuasion. To persuade is …

5 Examples of Nonprofit Storytelling that Compel People to Give

5 Examples of Nonprofit Storytelling that Compel People to Give

Julia Claire Campbell Fundraising, Marketing, Nonprofits, Storytelling, Video 1 Comment

Nonprofit storytelling is all the rage – but how to do it successfully? In my presentations and workshops with nonprofits, I review a simple storytelling framework for nonprofits and explicitly show them how to collect, craft, and share stories based on the framework. Step 1 is to grab attention. This is where digital tools, especially video, work very well. Step 2 …

How to Tell A Story Across Social Media Platforms

How to Tell A Story Across Social Media Platforms

Julia Claire Campbell Nonprofits, Social Media, Storytelling Leave a Comment

Every Monday I will create a short video answering a question from a member of the Nonprofit Social Media Storytelling Group. We call it #MailbagMonday! Check back ever Monday inside the Group to see if I answer your question!  This week I answer two nonprofit questions that are interrelated. What narrative should we use on different platforms? Do you tell the same …

How to Grab Attention and Avoid Storytelling Fatigue at Year-End

How to Grab Attention and Avoid Storytelling Fatigue at Year-End

Julia Claire Campbell Fundraising, Nonprofits, Storytelling Leave a Comment

It’s year-end fundraising time! WHEEEEEEEEEEEEEEEE! Giving Tuesday, holiday campaigns, annual reports, Thanksgiving – you name it, nonprofits are going full force these next two months to get their share of the year-end giving pie. And it’s a big pie. 30% of annual giving occurs in December – with 10% happening on the last 3 days of the year! (That’s nuts, …

3 Simple Ways to Improve Your Nonprofit Digital Storytelling TODAY

3 Simple Ways to Improve Your Nonprofit Digital Storytelling TODAY

Julia Claire Campbell Marketing, Nonprofits, Social Media, Storytelling Leave a Comment

Welcome to the third episode of Nonprofit Social Media Nerds, where we discuss and demo social media tools, tech, tips, and tricks. (Most) Fridays at noon we will come to you live and discuss a topic designed to help you use your limited time and resources for social media more effectively and efficiently. My fellow Nonprofit Social Media Nerd is …

How Nonprofits Can Engage Millennial Donors and Volunteers

How Nonprofits Can Engage Millennial Donors and Volunteers [SLIDES]

Julia Claire Campbell Fundraising, Marketing, Nonprofits, Social Media, Speaking, Storytelling Leave a Comment

Yesterday I presented at the Liberty Bank Foundation Go Boldly nonprofit conference. The conference theme was focused on the sustainability and growth of the sector – ways that nonprofits can change and adapt in order to thrive in the future. My workshop topic was How Nonprofits Can Engage Millennial Donors and Volunteers. Millennials, NextGen, Gen Y – while they are …

Nonprofit Storytelling How to Tell Stories That Take Supporters from Passive to Passionate

Nonprofit Storytelling That Takes Supporters from Passive to Passionate [WEBINAR]

Julia Claire Campbell Marketing, Nonprofits, Social Media, Storytelling, Visual Marketing Leave a Comment

Today at 1 PM ET I gave a free webinar with Network for Good, all about how to get people from passive to passionate, using nonprofit storytelling. Storytelling is a buzzword. It may seem like something that is “nice to do” in your marketing and fundraising work – but effective storytelling actually creates results for your nonprofit. In this webinar, we …

Nonprofit social media storytelling strategy

4 Simple Guidelines For Your Nonprofit Social Media Storytelling Strategy

Julia Claire Campbell Marketing, Nonprofits, Online Fundraising, Social Media, Storytelling, Strategy 1 Comment

Creating a vibrant, effective, and workable social media storytelling strategy can be daunting for many nonprofits, especially small and grassroots organizations with little to no staff capacity or tech savvy. It doesn’t have to be! To begin, take out a piece of paper or your phone and answer this question: “What do our supporters want to hear from us?” This …

Nonprofit storytelling for social media engagement

How to Drive Social Media Engagement with Your Nonprofit Storytelling [WEBINAR]

Julia Claire Campbell Marketing, Nonprofits, Social Media, Storytelling 1 Comment

I was happy to partner with DipJar on a free webinar, all about my favorite topic – social media engagement through nonprofit storytelling! In this webinar, we covered: Specific nonprofit storytelling strategies that you can employ to connect with supporters; Real-world examples from nonprofits rocking digital storytelling for social media engagement; Battle-tested tools to use to rock your digital storytelling. …