Believe it or not, there’s a right way to tell a fundraising story. And by fundraising story, I mean a story that you’re using to raise money for your non-profit.
A fundraising story needs the right story structure to connect with the audience, demonstrate need, and invite the audience to get involved by making a donation.
Individual donors can give with shocking levels of generosity when they’re deeply moved by stories. That’s just what your organization needs in order to grow!
But chances are, you didn’t get your job because you’re already a storytelling expert. In fact, you may struggle to find stories you think your donors would find interesting.
You might not be at all confident that you can write them well. The good news? You can change all that.
My guest this week is Vanessa Chase Lockshin, a consultant specializing in non-profit storytelling, fundraising and communications, author of The Storytelling Non-Profit: A practical guide to telling stories that raise money and awareness, and the creator of immersive online training programs for non-profit professionals.
Vanessa is an award-winning entrepreneur, avid reader, and resident of Victoria, Canada.
Connect with Vanessa:
- Twitter: @vanessaechase
- Linkedin: https://www.linkedin.com/in/vanessaechase/
- Website: https://www.thestorytellingnonprofit.com/
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
Take Julia’s free nonprofit masterclass, 3 Must-Have Elements of Social Media That Converts
Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/