The Baby-Sitters Club

6 Nonprofit Marketing Lessons Learned from The Baby-Sitters Club

Julia Claire Campbell Marketing, Nonprofits Leave a Comment

Recently I have been reading the wonderful book series The Baby-Sitters Club by Anne M. Martin, with my daughter.   I haven’t read these in years, but I remember how much they spoke to me and how much I loved them. The storytelling and the rich character development were pretty revolutionary. Way before women my age defined themselves as a …

How Nonprofits Can Engage Millennial Donors and Volunteers

How Nonprofits Can Engage Millennial Donors and Volunteers [SLIDES]

Julia Claire Campbell Fundraising, Marketing, Nonprofits, Social Media, Speaking, Storytelling Leave a Comment

Yesterday I presented at the Liberty Bank Foundation Go Boldly nonprofit conference. The conference theme was focused on the sustainability and growth of the sector – ways that nonprofits can change and adapt in order to thrive in the future. My workshop topic was How Nonprofits Can Engage Millennial Donors and Volunteers. Millennials, NextGen, Gen Y – while they are …

Donor thank you videos

5 Ways to Delight and Retain Donors with Video

Julia Claire Campbell Fundraising, Nonprofits, Social Media, Video Leave a Comment

Why are nonprofits so terrible at donor retention?  Donor attrition continues at a startling rate. Some nonprofits are losing as many as 90% of their first-time donors on an annual basis! The average across all types of donors isn’t much better, with about 59% of annual givers dropping off the radar each year.   Real talk for a second. How …

How to Show Impact In Your Nonprofit Donor Thank You Video

How to Show Impact In Your Nonprofit Donor Thank You Video

Julia Claire Campbell Fundraising, Nonprofits, Video Leave a Comment

Donor retention is a huge problem for the nonprofit sector, according to the Fundraising Effectiveness Project Survey Report. The Report found that overall donor and gift retention rates, over the last 10 years, have consistently been weakening – averaging below 50 percent! How can nonprofits buck this trend and keep more donors engaged? Donor thank you videos may be the …

What Nonprofits Need to Know About GDPR

What Nonprofits Should Know About GDPR

Julia Claire Campbell Email, Marketing, Nonprofits 5 Comments

So much has happened this week in terms of privacy rules and regulations! If your inbox is anything like mine, it has been inundated and overflowing with businesses and organizations sending updated privacy policies, in order to comply with GDPR, which goes into effect today. In this video, I briefly cover GDPR, what it is, and the implications for nonprofit …

Nonprofit Storytelling How to Tell Stories That Take Supporters from Passive to Passionate

Nonprofit Storytelling That Takes Supporters from Passive to Passionate [WEBINAR]

Julia Claire Campbell Marketing, Nonprofits, Social Media, Storytelling, Visual Marketing Leave a Comment

Today at 1 PM ET I gave a free webinar with Network for Good, all about how to get people from passive to passionate, using nonprofit storytelling. Storytelling is a buzzword. It may seem like something that is “nice to do” in your marketing and fundraising work – but effective storytelling actually creates results for your nonprofit. In this webinar, we …

Nonprofit social media storytelling strategy

4 Simple Guidelines For Your Nonprofit Social Media Storytelling Strategy

Julia Claire Campbell Marketing, Nonprofits, Online Fundraising, Social Media, Storytelling, Strategy Leave a Comment

Creating a vibrant, effective, and workable social media storytelling strategy can be daunting for many nonprofits, especially small and grassroots organizations with little to no staff capacity or tech savvy. It doesn’t have to be! To begin, take out a piece of paper or your phone and answer this question: “What do our supporters want to hear from us?” This …