7 Ways Your Nonprofit Can Stand Out On Twitter

Julia Claire Campbell Marketing, Nonprofits, Social Media, Twitter Leave a Comment

Nonprofits that want to reach new supporters, establish thought leadership, and be at the forefront of trending news topics need to be on Twitter. Their user-base is nothing to sneeze at: Twitter now claims 330 million monthly active users, and is growing year over year. Want to reach Millennials? Twitter itself says that 80% of their users are “affluent millennials.” …

How to Plan for a Great Giving Tuesday Campaign

How to Plan for a Great #GivingTuesday Campaign

Julia Claire Campbell Fundraising, Marketing, Nonprofits, Online Fundraising, Social Media Leave a Comment

Do you want to raise more money and connect with more supporters this #GivingTuesday? You’re in luck!  Today on Facebook Live I talked with special guest all about what goes into planning and executing a successful Giving Tuesday campaign at your nonprofit. Josh Hirsch is the Director of Mission and Communication for Susan G. Komen South Florida, and he is …

5 Simple Tips to Get More Visibility for Your Nonprofit

5 Simple Tips to Get More Visibility for Your Nonprofit

Julia Claire Campbell Digital PR, Marketing, Nonprofits, Social Media Leave a Comment

I recently gave a free educational webinar with Bloomerang, on the topic of Digital PR Basics for Nonprofits-  How to Get Visibility for Your Cause. Over 1000 nonprofits registered! In the webinar, I covered: **What is Digital PR and why it’s more than just “getting on social media” **How to start a manageable Digital PR Plan for your nonprofit **Tried-and-true techniques …

4 Ways To Grow Your Email List With Instagram

4 Ways To Grow Your Email List With Instagram

Julia Claire Campbell Email, Instagram, Marketing, Nonprofits, Social Media Leave a Comment

Instagram is consistently growing in popularity, with 1 billion monthly users and is expected to continue it’s meteoric rise 5% each quarter. 60% of U.S. adult Instagram users visit the site daily. 71% of 18- to 29-year-olds are on Instagram. According to Bloomerang’s latest Nonprofit Social Media Benchmark Survey: 44% of the over 500 nonprofits surveyed said that they’re active on …

Nonprofit Fundraising On Facebook

5 Ways to Improve Your Nonprofit Fundraising On Facebook

Julia Claire Campbell Facebook, Fundraising, Nonprofits, Online Fundraising, Social Media Leave a Comment

Charlotte and Dave Willner started a Facebook fundraiser on June 16, titled “Reunite an immigrant parent with their child,” after they saw a viral photo of a 2-year-old Honduran girl looking up and crying as her mother was searched by a Border Patrol agent in southern Texas. They aimed to raise $1,500. As of June 24, more than 400,000 donors have …

The Baby-Sitters Club

6 Nonprofit Marketing Lessons Learned from The Baby-Sitters Club

Julia Claire Campbell Marketing, Nonprofits Leave a Comment

Recently I have been reading the wonderful book series The Baby-Sitters Club by Anne M. Martin, with my daughter.   I haven’t read these in years, but I remember how much they spoke to me and how much I loved them. The storytelling and the rich character development were pretty revolutionary. Way before women my age defined themselves as a …

How Nonprofits Can Engage Millennial Donors and Volunteers

How Nonprofits Can Engage Millennial Donors and Volunteers [SLIDES]

Julia Claire Campbell Fundraising, Marketing, Nonprofits, Social Media, Speaking, Storytelling Leave a Comment

Yesterday I presented at the Liberty Bank Foundation Go Boldly nonprofit conference. The conference theme was focused on the sustainability and growth of the sector – ways that nonprofits can change and adapt in order to thrive in the future. My workshop topic was How Nonprofits Can Engage Millennial Donors and Volunteers. Millennials, NextGen, Gen Y – while they are …

Donor thank you videos

5 Ways to Delight and Retain Donors with Video

Julia Claire Campbell Fundraising, Nonprofits, Social Media, Video Leave a Comment

Why are nonprofits so terrible at donor retention?  Donor attrition continues at a startling rate. Some nonprofits are losing as many as 90% of their first-time donors on an annual basis! The average across all types of donors isn’t much better, with about 59% of annual givers dropping off the radar each year.   Real talk for a second. How …

How to Show Impact In Your Nonprofit Donor Thank You Video

How to Show Impact In Your Nonprofit Donor Thank You Video

Julia Claire Campbell Fundraising, Nonprofits, Video Leave a Comment

Donor retention is a huge problem for the nonprofit sector, according to the Fundraising Effectiveness Project Survey Report. The Report found that overall donor and gift retention rates, over the last 10 years, have consistently been weakening – averaging below 50 percent! How can nonprofits buck this trend and keep more donors engaged? Donor thank you videos may be the …