In beautiful Toronto, where we didn’t get to see the eclipse due to overcast weather, but having a blast speaking and networking at the largest conference for fundraisers, AFP ICON.
The “Let’s Be Besties” movement aims to get the word out about the strategies and the data behind successful recurring giving programs (and there are cute hats involved.)
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The issue is this.
While it’s been shown that the most effective way to create sustainable revenue is through recurring giving programs, nonprofits tend to prioritize immediate donations. When you don’t have the resources to try “new things” – it can feel impossible to get started.
Enter the Neon One Recurring Giving Report.
| Download The Report |
Leveraging data from more than 2,000 nonprofits over five years, this report explores the transactional analysis of recurring and non-recurring gifts and a dedicated review of over 100,000 recurring donors.
The Recurring Giving Report provides results from real nonprofit organizations to ensure our sector that recurring giving is not only worth their time investment, but that it can transform the way they interact with dedicated supporters and project fundraising revenue confidently.
A few of the key findings from the Report:
–> The average nonprofit’s recurring donor base grew 127%
–> Individual recurring donors gave about $949.19 each year
–> The average monthly recurring donation was $79.10
–> The highest recurring monthly gift was $51,593.61
–> Nonprofits had an average recurring donor retention rate of 78%
–> The average recurring donor lifetime was just over 8 years
–> 50% of recurring donors give additional gifts
Download your copy of the report.
Join the Neon One team for “An Insider’s Look at the Recurring Giving Report” on April 17
That’s it for today, my nonprofit unicorn friend.
Take care and see you in the inbox soon!
~Julia