How Can My Small Nonprofit Cut Through the Clutter and Reach More People

How Can My Small Nonprofit Cut Through the Clutter and Reach More People?

Julia Claire Campbell Marketing, Nonprofits, Online Fundraising, Social Media Leave a Comment

Every Monday I will create a short video answering a question from a member of the Nonprofit Social Media Storytelling Group. We call it #MailbagMonday! Check back every Monday inside the Group to see if I answer your question!  #GivingTuesday is upon us, and the Nonprofit Social Media Storytelling Group has been filling up with questions and comments! Everyone wants to reach …

Giving Tuesday 2017 Wrap Up - What Worked and What Didn't

#GivingTuesday 2017 Recap – What Worked and What Didn’t

Julia Claire Campbell Fundraising, Nonprofits, Online Fundraising, Social Media Leave a Comment

The results are in – this year was the biggest Giving Tuesday yet! According to the Giving Tuesday Facebook Page, Giving Tuesday 2017: **$274 million raised online **2.4 million gifts **$110.98 mean gift size **Over 1 million social mentions and 21.7 billion impressions **Participants in over 150 countries around the world **100+ community coalitions Here are the numbers in nifty, …

Meet the 4 Types of People Who Make Up Your Online Community

6 Ways Nonprofits Are Getting Online Fundraising All Wrong

Julia Claire Campbell Fundraising, Nonprofits, Online Fundraising, Websites 24 Comments

Almost every article I read about online fundraising and online giving starts out something like this: Despite the hype and the assurances of social media experts, online fundraising still accounts for an abysmal 2% of total dollars raised by charities. I frequently see quotes like this one, from a recent Philanthropy.com article: “I have yet to see pure online fundraising …

M+R NTEN Nonprofit Benchmarks Study

Nonprofits Grew Online Giving, Website Traffic & Social Media Fans in 2013

Julia Claire Campbell Fundraising, Infographics, Marketing, Nonprofits, Online Fundraising, Social Media 11 Comments

It’s that time of year again – the M+R and NTEN annual Nonprofit Benchmarks Study! This year they surveyed 53 nonprofits, looking at data on online fundraising and advocacy. Some of the more interesting findings: Email continues to account for about a third of online fundraising revenue. Online giving increased 14% over 2012 totals. Monthly website traffic grew by 16% in …

6 Things Nonprofits Need To Do After #GivingTuesday

Julia Claire Campbell Fundraising, Nonprofits, Online Fundraising, Social Media 1 Comment

Today is #GivingTuesday! Chances are you participated in the absolute madness that is Black Friday, or the quieter deal-shopping on Cyber Monday, or even the locally-focused Small Business Saturday. So why not participate in an international day of giving back? That’s the premise behind #GivingTuesday – to kick off the year-end charitable giving season with a splash. Here are some …

Using Social Media for Social Good (Infographic)

Multichannel Strategies for Nonprofits [Webinar]

Julia Claire Campbell Nonprofits, Online Fundraising, Social Media 11 Comments

Have you signed up for today’s webinar? It’s hosted by NPO Connect, and I will be discussing ways to use all the communication channels available to nonprofits in a comprehensive and cohesive way. Sign up here! Description: Social and Web 2.0 technologies have changed not just how we market and promote our programs and services, but also how we manage and …

In Defense of Social Media Slacktivism

In Defense of Social Media Slacktivism

Julia Claire Campbell Nonprofits, Social Media 9 Comments

The word “slacktivism” has surfaced so much of late that I feel the need to write a defense of the much–maligned practice. “Slacktivism” can be loosely defined as sharing a post online, signing an online petition and tweeting a link to a charity’s website. Cynicism Exhibit A: Brian Moylan wrote a provocatively titled post calling everyone who posted the red …

Pinning for Good – How Nonprofits Can Use Pinterest to Raise Money, Create Awareness and Do Good

Pinning for Good – How Nonprofits Can Use Pinterest to Raise Money, Create Awareness and Do Good

Julia Claire Campbell Fundraising, Marketing, Nonprofits, Online Fundraising, Pinterest, Social Media 1 Comment

Here are the slides from Tuesday’s webinar: Pinning for Good – How Nonprofits Can Use Pinterest to Raise Money, Create Awareness and Do Good from NonprofitWebinars.com Description: In this free webinar you will learn how to use Pinterest to promote your cause, to gain a dedicated following and to raise more money. Topics to be covered include: Why your nonprofit needs to get …

3 Reasons Your Nonprofit Should Absolutely Be Interested In Pinterest

3 Reasons Your Nonprofit Should Absolutely Be Interested In Pinterest

Julia Claire Campbell Nonprofits, Pinterest, Social Media 2 Comments

I’m sure that by now someone has brought up this question – either at a Board meeting, marketing meeting or just in passing: Should our nonprofit be interested in Pinterest? The short answer is – YES! Note: Before jumping on any social network, your nonprofit should think about overall fundraising and marketing strategy and staff capacity first, and the tools …