How Your Nonprofit Can Use Web Engagement Data

How Your Nonprofit Can Use Web Engagement Data

Julia Claire Campbell Marketing, Nonprofits, Websites

Guest post by Sarah Fargusson  It seems like we use the internet for everything nowadays. Shopping, connecting with friends and family members, and watching tv (or more like, binge-streaming the latest hit shows) all happen over the internet. It’s easy to see why supporters would turn to the internet to engage with your nonprofit, as well! Your nonprofit’s website is …

5 multi-channel marketing tips for your next fundraiser

5 Multi-Channel Marketing Tips for Your Next Fundraiser

Julia Claire Campbell Fundraising, Marketing, Nonprofits, Online Fundraising

You’ve probably heard that a multi-channel marketing strategy is a surefire way to improve your nonprofit’s fundraising potential. You may have even begun to experiment with a combination of direct mail, email, digital ads, and social media marketing.  While this is a significant first step, successful multi-channel marketing requires more than simply scattering your messages across multiple platforms and hoping …

How to Build a Brand for Your Nonprofit’s Volunteer Program

How to Build a Brand for Your Nonprofit’s Volunteer Program

Julia Claire Campbell Marketing, Nonprofits

Guest blog by Addison Waters, Galaxy Digital Volunteers come to your nonprofit from all different backgrounds. Perhaps they have a personal connection to your cause, are volunteering with their school or organization, or want to get more involved in the community. But all volunteers have one thing in common: they are crucial to your nonprofit’s success. Not only do they …

Instagram for Nonprofits 5 Tips to Get More Followers and Engagement

Instagram for Nonprofits: 5 Tips to Get More Followers and Engagement

Julia Claire Campbell Fundraising, Instagram, Marketing, Nonprofits, Online Fundraising, Social Media, Visual Marketing

You can also listen to this episode as a podcast here.  Instagram is a powerhouse when it comes to social media marketing and raising awareness. And with the addition of Instagram fundraising tools, such as the profile Donate button and the Instagram Donation Sticker, it’s become one to watch in terms of driving donations. According to Pew Research, 40% of …

Digital Advocacy Strategies: 5 Tips for Online Engagement

Digital Advocacy Strategies: 5 Tips for Online Engagement

Julia Claire Campbell Fundraising, Marketing, Nonprofits, Online Fundraising, Websites Leave a Comment

Guest Blog by Russ Oster Advocacy campaigns offer a new, exciting way for nonprofits to engage their donors and build an expansive community around fulfilling their mission. Advocacy has evolved over the years, and few organizations rely solely on paper flyers and door-to-door campaigns anymore. While traditional advocacy strategies still have their merits, nonprofit organizations and other advocacy groups can …

Should Your Nonprofit Offer Courses to Engage Donors?

Should Your Nonprofit Offer Online Courses to Engage Donors?

Julia Claire Campbell Fundraising, Marketing, Nonprofits, Online Fundraising, Websites Leave a Comment

Guest Blog by Asaf Darash While those outside the nonprofit sector commonly think of nonprofit revenue solely as donations and government grants, the truth is that many nonprofits earn a significant amount of their revenue from services. In fact, in 2019 it was reported that 49% of nonprofit revenue was earned through fees for services.  As nonprofit fundraising strategies change, …

4 Strategies to Drive Traffic to Your Online Donation Page

4 Strategies to Drive Traffic to Your Nonprofit Online Donation Page

Julia Claire Campbell Fundraising, Marketing, Nonprofits, Online Fundraising, Websites Leave a Comment

Guest Blog by Anne Stefanyk  Your nonprofit’s donation page is the end product of a lot of hard work from your fundraising and marketing teams. They deliberated every aspect of the page’s design, fine-tuning the wording and imagery until it looked just right. But building (or revamping) your online giving form is only half the battle—now, it’s time to create …

Nonprofit Nation with Rachel Muir

Fearless Fundraising and Being Unapologetically You

Julia Claire Campbell Fundraising, Marketing, Nonprofits, Podcast Leave a Comment

Listen to the full episode at NonprofitNationPodcast.com or look up Nonprofit Nation on your favorite podcast app!  What does it really take to start and to lead a nonprofit? How can we overcome the fear that comes with asking people for money? What about the “haters” – the people that will never believe in what you do? Let’s learn from …

Nonprofit Nation with Monti Hill (1)

How to Place Your Nonprofit Community Voice at the Center

Julia Claire Campbell Fundraising, Marketing, Nonprofits, Podcast Leave a Comment

Listen to the full episode at NonprofitNationPodcast.com or look up Nonprofit Nation on your favorite podcast app!  Does your nonprofit marketing reinforce damaging stereotypes, myths, and misconceptions? How can our marketing exploit the suffering of those we are trying to serve? What can nonprofits do to be more intentional about showcasing a diversity of voices and perspectives in our communications? …