5 Visual Marketing Tips for Small Nonprofits

Julia Claire Campbell Marketing, Nonprofits, Social Media, Visual Marketing 1 Comment

There is no doubt that visual marketing rules the social web. The visual marketing mantra of “Show, Don’t Tell” can be heard loud and clear via the most successful social media content. According to a study by HubSpot, social media posts that include photos receive 53% more likes and garner 104% more comments than those without. Visuals perform best across …

30 Quick Ways to Spice Up Your Nonprofit Social Media Accounts

Julia Claire Campbell Facebook, Instagram, LinkedIn, Marketing, Nonprofits, Pinterest, Social Media, Twitter, YouTube Leave a Comment

Spring is here (well, maybe not in Boston but everywhere else)! With it comes new energy, fresh ideas, and the motivation to try new things – on your nonprofit social media accounts!  If you want to dust off the cobwebs, open the windows, and get rid of the crickets, here are 30 different things you can try that will spice …

What Facebook’s Shift to Privacy Means for Nonprofit Marketers

Julia Claire Campbell Facebook, Marketing, Nonprofits, Social Media 1 Comment

In March, Mark Zuckerberg promised a new direction and a new future for Facebook – and for the Internet. In a 3,200 word blog post, the Facebook founder and CEO declared that Facebook would shift its focus away from public posts to “a privacy-focused communications platform.” This pivot was a long time coming. Months and years of terrible headlines, data …

5 Ways to Get Your Nonprofit Social Media Campaign to Catch On

Julia Claire Campbell Marketing, Nonprofits, Social Media Leave a Comment

Nonprofit marketers from small to large organizations are leveraging social media platforms to grab attention, pique interest, and inspire curiosity in their programs and services. However, many nonprofit social media campaigns fall flat, launch to crickets, and don’t get results for their organizations.  Some nonprofit social media managers blame the tools and the algorithms (that’s not YOU 😜), while instead …

3 New Ways to Determine Nonprofit Social Media Success

3 New Ways to Determine Nonprofit Social Media Success (That Don’t Involve Numbers)

Julia Claire Campbell Marketing, Nonprofits, Social Media, Strategy Leave a Comment

Social media continues to perplex, overwhelm, and frustrate many a nonprofit marketer. Does this sound familiar? You are discouraged by your lack of “results” and “ROI” – and your supervisor is also. You post promotions on social media, fairly consistently, but no one engages. You feel like social media is a total waste of time – you’ve got emails to …

5 Steps to Build Your Killer Nonprofit Instagram Strategy

5 Steps to a Killer Nonprofit Instagram Strategy

Julia Claire Campbell Instagram, Marketing, Nonprofits, Visual Marketing 1 Comment

Why should you consider building your nonprofit Instagram strategy? Instagram is growing rapidly, with one-third of online adults reporting that they use Instagram! They have nearly 1 billion monthly active users. Instagram images get an average of 23% more engagement than their Facebook counterparts. Brands see engagement rates 10x higher on Instagram than they do on Facebook. With hundreds of …

Why you should start a social media ambassador program at your nonprofit

Why Your Nonprofit Should Start A Social Media Ambassador Program

Julia Claire Campbell Fundraising, Marketing, Nonprofits, Social Media, Strategy Leave a Comment

People don’t trust institutions. Edelman just released a new report showing the following dismal statistics about public trust:  Just one-third of Americans trust their government “to do what is right”; 42% of Americans trust the media (down from 47% a year ago); Trust in nonprofits/NGOs is higher than trust in government, but it still decreased by nine percentage points from …

5 Examples of Nonprofit Storytelling that Compel People to Give

5 Examples of Nonprofit Storytelling that Compel People to Give

Julia Claire Campbell Fundraising, Marketing, Nonprofits, Storytelling, Video 1 Comment

Nonprofit storytelling is all the rage – but how to do it successfully? In my presentations and workshops with nonprofits, I review a simple storytelling framework for nonprofits and explicitly show them how to collect, craft, and share stories based on the framework. Step 1 is to grab attention. This is where digital tools, especially video, work very well. Step 2 …

How to Crush Your Nonprofit Marketing Goals in 2019

How to Crush Your Nonprofit Marketing Goals in 2019 with a Nonprofit Marketing Calendar

Julia Claire Campbell Marketing, Nonprofits 1 Comment

I LOVE goal-setting – and then making an action plan to CRUSH my goals – and the New Year is one of the best times to do it! Getting out brightly colored markers and a new calendar makes me happy, just as when I got my back-to-school supplies as a child! (Yes, I was a nerd.) No matter when you …