3 New Ways to Determine Nonprofit Social Media Success

3 New Ways to Determine Nonprofit Social Media Success (That Don’t Involve Numbers)

Julia Claire Campbell Marketing, Nonprofits, Social Media, Strategy Leave a Comment

Social media continues to perplex, overwhelm, and frustrate many a nonprofit marketer. Does this sound familiar? You are discouraged by your lack of “results” and “ROI” – and your supervisor is also. You post promotions on social media, fairly consistently, but no one engages. You feel like social media is a total waste of time – you’ve got emails to …

5 Steps to Build Your Killer Nonprofit Instagram Strategy

5 Steps to a Killer Nonprofit Instagram Strategy

Julia Claire Campbell Instagram, Marketing, Nonprofits, Visual Marketing Leave a Comment

Why should you consider building your nonprofit Instagram strategy? Instagram is growing rapidly, with one-third of online adults reporting that they use Instagram! They have nearly 1 billion monthly active users. Instagram images get an average of 23% more engagement than their Facebook counterparts. Brands see engagement rates 10x higher on Instagram than they do on Facebook. With hundreds of …

Why you should start a social media ambassador program at your nonprofit

Why Your Nonprofit Should Start A Social Media Ambassador Program

Julia Claire Campbell Fundraising, Marketing, Nonprofits, Social Media, Strategy Leave a Comment

People don’t trust institutions. Edelman just released a new report showing the following dismal statistics about public trust:  Just one-third of Americans trust their government “to do what is right”; 42% of Americans trust the media (down from 47% a year ago); Trust in nonprofits/NGOs is higher than trust in government, but it still decreased by nine percentage points from …

5 Examples of Nonprofit Storytelling that Compel People to Give

5 Examples of Nonprofit Storytelling that Compel People to Give

Julia Claire Campbell Fundraising, Marketing, Nonprofits, Storytelling, Video 1 Comment

Nonprofit storytelling is all the rage – but how to do it successfully? In my presentations and workshops with nonprofits, I review a simple storytelling framework for nonprofits and explicitly show them how to collect, craft, and share stories based on the framework. Step 1 is to grab attention. This is where digital tools, especially video, work very well. Step 2 …

How to Crush Your Nonprofit Marketing Goals in 2019

How to Crush Your Nonprofit Marketing Goals in 2019 with a Nonprofit Marketing Calendar

Julia Claire Campbell Marketing, Nonprofits 1 Comment

I LOVE goal-setting – and then making an action plan to CRUSH my goals – and the New Year is one of the best times to do it! Getting out brightly colored markers and a new calendar makes me happy, just as when I got my back-to-school supplies as a child! (Yes, I was a nerd.) No matter when you …

10 New Year’s Resolutions for Nonprofit Social Media Managers

10 New Year’s Resolutions for Nonprofit Social Media Managers

Julia Claire Campbell Fundraising, Marketing, Nonprofits, Soap Box, Social Media 1 Comment

This was certainly an interesting year to be a nonprofit social media manager. Between the political climate, the exhausting news cycle, Facebook data breaches, and more – you may be more than just a little bit ready for a break. Here are just a handful of headlines bashing social media from the past few weeks alone: Instagram Was Bigger Russian …

How to Address Common Nonprofit Digital Content Creation Challenges

How to Address Common Digital Content Creation Challenges

Julia Claire Campbell Marketing, Nonprofits, Online Fundraising, Social Media, Strategy Leave a Comment

Every Monday I will create a short video answering a question from a member of the Nonprofit Social Media Storytelling Group. We call it #MailbagMonday! Check back each Monday inside the Group to see if I answer your question!  This week’s question is a good one and it’s part of the reason that I created the Group in the first place. What …

4 Ways to Retain More Online Donors With Your Thank You for Giving Redirect Page

Julia Claire Campbell Fundraising, Marketing, Nonprofits, Online Fundraising, Websites Leave a Comment

On Twitter recently, Pamela Grow was asking around for some examples of stellar donor thank you redirect pages. The thank you redirect page, also called the confirmation page, is the page on your website where a donor is sent immediately after making an online donation. Since it’s the season of #GivingTuesday and year-end giving, nonprofits are looking to improve the …

How Can My Small Nonprofit Cut Through the Clutter and Reach More People

How Can My Small Nonprofit Cut Through the Clutter and Reach More People?

Julia Claire Campbell Marketing, Nonprofits, Online Fundraising, Social Media Leave a Comment

Every Monday I will create a short video answering a question from a member of the Nonprofit Social Media Storytelling Group. We call it #MailbagMonday! Check back every Monday inside the Group to see if I answer your question!  #GivingTuesday is upon us, and the Nonprofit Social Media Storytelling Group has been filling up with questions and comments! Everyone wants to reach …