5 Social Media Survival Strategies for the Small Shop Fundraiser

Julia Claire Campbell Fundraising, Nonprofits, Online Fundraising, Social Media, Strategy Leave a Comment

Are you spending your days creating content for every social media imaginable — and getting very little in return? I was invited to give a presentation on Pamela Grow’s Motivate Monday webinar this week, and the topic was Social Media Survival Strategies for the Small Shop Fundraiser. Get the slides here. Looking for simple, actionable social media strategies for your …

3 New Ways to Determine Nonprofit Social Media Success

3 New Ways to Determine Nonprofit Social Media Success (That Don’t Involve Numbers)

Julia Claire Campbell Marketing, Nonprofits, Social Media, Strategy Leave a Comment

Social media continues to perplex, overwhelm, and frustrate many a nonprofit marketer. Does this sound familiar? You are discouraged by your lack of “results” and “ROI” – and your supervisor is also. You post promotions on social media, fairly consistently, but no one engages. You feel like social media is a total waste of time – you’ve got emails to …

Why you should start a social media ambassador program at your nonprofit

Why Your Nonprofit Should Start A Social Media Ambassador Program

Julia Claire Campbell Fundraising, Marketing, Nonprofits, Social Media, Strategy Leave a Comment

People don’t trust institutions. Edelman just released a new report showing the following dismal statistics about public trust:  Just one-third of Americans trust their government “to do what is right”; 42% of Americans trust the media (down from 47% a year ago); Trust in nonprofits/NGOs is higher than trust in government, but it still decreased by nine percentage points from …

How to Address Common Nonprofit Digital Content Creation Challenges

How to Address Common Digital Content Creation Challenges

Julia Claire Campbell Marketing, Nonprofits, Online Fundraising, Social Media, Strategy Leave a Comment

Every Monday I will create a short video answering a question from a member of the Nonprofit Social Media Storytelling Group. We call it #MailbagMonday! Check back each Monday inside the Group to see if I answer your question!  This week’s question is a good one and it’s part of the reason that I created the Group in the first place. What …

How to Create Your 2019 Digital Content Strategy

How to Create Your 2019 Digital Content Strategy

Julia Claire Campbell Content Creation, Nonprofits, Online Fundraising, Social Media, Strategy 4 Comments

Welcome to the fifth episode of Nonprofit Social Media Nerds, where we discuss and demo social media tools, tech, tips, and tricks. (Most) Fridays at noon we will come to you live and discuss a topic designed to help you use your limited time and resources for social media more effectively and efficiently. My fellow Nonprofit Social Media Nerd is certified …

Nonprofit social media storytelling strategy

4 Simple Guidelines For Your Nonprofit Social Media Storytelling Strategy

Julia Claire Campbell Marketing, Nonprofits, Online Fundraising, Social Media, Storytelling, Strategy 1 Comment

Creating a vibrant, effective, and workable social media storytelling strategy can be daunting for many nonprofits, especially small and grassroots organizations with little to no staff capacity or tech savvy. It doesn’t have to be! To begin, take out a piece of paper or your phone and answer this question: “What do our supporters want to hear from us?” This …

What Russian Troll Farms Can Teach nonprofits About Social media marketing

What Russian Troll Farms Can Teach Nonprofits About Social Media Marketing

Julia Claire Campbell Marketing, Nonprofits, Social Media, Strategy Leave a Comment

What an incredibly volatile year it has been for social media platforms – and February isn’t even over yet. Just in the past few weeks, Facebook has released several platform-altering announcements that have sent brands and organizations scrambling to keep up and alter their strategies. Snapchat revealed it’s new widely reviled face lift; Instagram opened its API to allow for …

How To Get More Nonprofit Social Media Engagement in 2018

How Nonprofits Can Get More Social Media Engagement in 2018

Julia Claire Campbell Marketing, Nonprofits, Social Media, Strategy Leave a Comment

Nonprofits small and large dived into social media last year, and some found huge success – but many did not get the results that they expected. I hear these social media laments all the time from nonprofits: “Social media algorithms have killed our engagement this year.” “It’s so hard to cut through the noise and clutter on Facebook.” “Do you …

Top 3 Nonprofit Digital Marketing Challenges

Nonprofit Planning for 2018: Your Top 3 Nonprofit Digital Marketing Challenges – And My Solutions

Julia Claire Campbell Marketing, Nonprofits, Strategy 2 Comments

2017 was a difficult year for many nonprofits. Upcoming changes to the tax code, a very uncertain and unhinged political climate, a strain on financial resources, competition for attention and donations… you name it.  These are just a few of the topical issues faced by organizations of all sizes.    I polled several very different nonprofits about their biggest digital …