Nonprofit social media storytelling strategy

4 Simple Guidelines For Your Nonprofit Social Media Storytelling Strategy

Julia Claire Campbell Marketing, Nonprofits, Online Fundraising, Social Media, Storytelling, Strategy Leave a Comment

Creating a vibrant, effective, and workable social media storytelling strategy can be daunting for many nonprofits, especially small and grassroots organizations with little to no staff capacity or tech savvy. It doesn’t have to be! To begin, take out a piece of paper or your phone and answer this question: “What do our supporters want to hear from us?” This …

What Russian Troll Farms Can Teach nonprofits About Social media marketing

What Russian Troll Farms Can Teach Nonprofits About Social Media Marketing

Julia Claire Campbell Marketing, Nonprofits, Social Media, Strategy Leave a Comment

What an incredibly volatile year it has been for social media platforms – and February isn’t even over yet. Just in the past few weeks, Facebook has released several platform-altering announcements that have sent brands and organizations scrambling to keep up and alter their strategies. Snapchat revealed it’s new widely reviled face lift; Instagram opened its API to allow for …

How To Get More Nonprofit Social Media Engagement in 2018

How Nonprofits Can Get More Social Media Engagement in 2018

Julia Claire Campbell Marketing, Nonprofits, Social Media, Strategy Leave a Comment

Nonprofits small and large dived into social media last year, and some found huge success – but many did not get the results that they expected. I hear these social media laments all the time from nonprofits: “Social media algorithms have killed our engagement this year.” “It’s so hard to cut through the noise and clutter on Facebook.” “Do you …

Top 3 Nonprofit Digital Marketing Challenges

Nonprofit Planning for 2018: Your Top 3 Nonprofit Digital Marketing Challenges – And My Solutions

Julia Claire Campbell Marketing, Nonprofits, Strategy 2 Comments

2017 was a difficult year for many nonprofits. Upcoming changes to the tax code, a very uncertain and unhinged political climate, a strain on financial resources, competition for attention and donations… you name it.  These are just a few of the topical issues faced by organizations of all sizes.    I polled several very different nonprofits about their biggest digital …

How to Create Your 2018 Nonprofit Content Strategy in Just 2 Steps

Julia Claire Campbell Content Creation, Marketing, Nonprofits, Social Media, Storytelling, Strategy 2 Comments

Did you struggle with posting consistently this past year to all of your social media channels? Did you find it challenging to create and share content that garnered engagement and elicited a response?   A frequent challenge that I heard from nonprofits this past year was not being able to create and/or curate enough content to post on social media. …

How to Create and Use a Nonprofit Social Media Calendar [with template]

Julia Claire Campbell Marketing, Nonprofits, Social Media, Strategy, Time Management Leave a Comment

As a nonprofit marketer, you wear many hats. Between answering emails, making phone calls to supporters, editing the annual appeal letter and coordinating fundraising events, who has time to maintain more than one social media site? You do have time. I promise. The answer to managing it all lies in one word – scheduling! Use a simple Social Media Calendar: …

Battle-Tested Tools to Rock Your Digital Storytelling

Julia Claire Campbell Nonprofits, Social Media, Storytelling, Strategy, Visual Marketing Leave a Comment

Storytelling Summer School is in session! Haven’t signed up yet? Not to worry! Sign up here and you will get access to all previous and future lessons.  In this week’s lesson, I walk you through a variety of tools and mobile apps that you can use to create graphics, enhance photos, and make awesome videos for your digital storytelling campaigns. Catch the replay …