The Essential Guide to Donor Retention in the Digital Age

The Essential Guide to Donor Retention in the Digital Age

Julia Claire Campbell Fundraising, Nonprofits, Online Fundraising, Social Media 2 Comments

Nonprofits, we are failing our donors. The Fundraising Effectiveness Project’s 2018 Fourth Quarter Report found that charitable giving did in fact increase by a meager 1.6% in 2018. Cause for celebration? Hardly. The overall number of people giving is declining: The total number of donors dropped by 4.5%. Getting new donors is an uphill battle: New donors to an organization …

How to Raise Money On Instagram Using the Donation Sticker

Julia Claire Campbell Fundraising, Instagram, Nonprofits, Online Fundraising, Social Media 2 Comments

It’s like Christmas – the Instagram Donation Sticker is finally here! Yes, it may seem like a shiny new object to chase around. But I have 3 reasons why fundraisers should at least pay attention: 1) People of all ages love Instagram, especially younger generations. Seen as a respite from the trolls of Twitter and the political fights of Facebook, …

Facebook to Eliminate Some Donate Buttons for Pages

🚨 Breaking News: Changes Coming to the Facebook Donate Button 🚨

Julia Claire Campbell Facebook, Fundraising, Nonprofits, Online Fundraising, Social Media 9 Comments

Did you get an email from Facebook letting you know that the call-to-action button on your nonprofit Facebook Page is going to be changed and/or eliminated? Several of my clients and colleagues received this email and asked me what it means. It means that Facebook is removing the ability for nonprofit Pages to use their “Donate” buttons to link to …

Fundraisers – You’re Missing the Point of Social Media Fundraising

Fundraisers – You’re Missing the Point of Social Media Fundraising

Julia Claire Campbell Fundraising, Nonprofits, Online Fundraising, Social Media 3 Comments

Lately I’ve been seeing a lot of articles, written by my fundraising heroes, that are a little bit grouchy on the subject of social media fundraising. I’m here to give you my side of the social media fundraising argument – because I know that it works. You may be saying, “Oh, sure, Julia, you have to stick up for social media. …

How to Use Social Media to Raise Money Online

How to Use Social Media to Raise Money Online

Julia Claire Campbell Fundraising, Nonprofits, Online Fundraising, Social Media 3 Comments

My webinar with Nonprofit Tech for Good went so well I wanted to share the slides with you! How to Use Social Media to Raise Money Online from Julia Campbell For a step-by-step guide on setting up and using Facebook’s fundraising tools to drive donations for your nonprofit, sign up for my newest webinar! Description of the webinar: Packed with …

How to Market and Promote Your Nonprofit Giving Day

How to Market and Promote Your Nonprofit Giving Day

Julia Claire Campbell Fundraising, Nonprofits, Online Fundraising, Social Media 1 Comment

Welcome to the seventh episode of Nonprofit Social Media Nerds, where we discuss and demo social media tools, tech, tips, and tricks. (Most) Fridays at noon we will come to you live and discuss a topic designed to help you use your limited time and resources for social media more effectively and efficiently. My fellow Nonprofit Social Media Nerd is certified …

5 Steps to Prepare Your Nonprofit Digital Strategy for the Instagram Donate Button

5 Steps to Prepare Your Nonprofit Digital Strategy for the Instagram Donation Sticker

Julia Claire Campbell Fundraising, Instagram, Nonprofits, Online Fundraising, Social Media 2 Comments

UPDATE: Facebook rolled out the Instagram Donation Sticker at their F8 Developer Conference. A donate button on Instagram – could it be true? At the Facebook Community Summit last week, Facebook announced that later this year they are going to bring donation stickers to Instagram. This is a direct result of their huge success with their Charitable Giving tools, which, …

5 Digital Fundraising Trends for Nonprofits to Know in 2019

5 Digital Fundraising Trends for Nonprofits in 2019

Julia Claire Campbell Fundraising, Nonprofits, Online Fundraising, Social Media Leave a Comment

Planning for 2019 is in full swing, so it’s time to assess current and upcoming trends in digital fundraising and how your nonprofit can leverage them for maximum impact. Before we begin, please note: This is not a TO DO list! These are trends, which are fun to talk about, but can get overwhelming for the digital fundraiser that already has …

How to Address Common Nonprofit Digital Content Creation Challenges

How to Address Common Digital Content Creation Challenges

Julia Claire Campbell Marketing, Nonprofits, Online Fundraising, Social Media, Strategy Leave a Comment

Every Monday I will create a short video answering a question from a member of the Nonprofit Social Media Storytelling Group. We call it #MailbagMonday! Check back each Monday inside the Group to see if I answer your question!  This week’s question is a good one and it’s part of the reason that I created the Group in the first place. What …