4 Ways To Grow Your Email List With Instagram

4 Ways To Grow Your Email List With Instagram

Julia Claire Campbell Email, Instagram, Marketing, Nonprofits, Social Media 1 Comment

Instagram is consistently growing in popularity, with 1 billion monthly users and is expected to continue it’s meteoric rise 5% each quarter. 60% of U.S. adult Instagram users visit the site daily. 71% of 18- to 29-year-olds are on Instagram. According to Bloomerang’s latest Nonprofit Social Media Benchmark Survey: 44% of the over 500 nonprofits surveyed said that they’re active on …

What Nonprofits Need to Know About GDPR

What Nonprofits Should Know About GDPR

Julia Claire Campbell Email, Marketing, Nonprofits 5 Comments

So much has happened this week in terms of privacy rules and regulations! If your inbox is anything like mine, it has been inundated and overflowing with businesses and organizations sending updated privacy policies, in order to comply with GDPR, which goes into effect today. In this video, I briefly cover GDPR, what it is, and the implications for nonprofit …

10 Ways to Use Social Media to Grow Your Nonprofit Email List

Julia Claire Campbell Email, Nonprofits, Social Media 1 Comment

In the Internet Hierarchy of Needs (I just made that up), there are three main tools that you need to communicate with donors and reach new supporters. They are your website, your email list, and your social media platform(s). Having an engaged and active email list is so much more powerful and beneficial for your nonprofit than having 10,000 Facebook …

How to use email and social media to create an exceptional first-time donor experience

How to Use Email and Social Media to Create an Exceptional First-Time Donor Experience

Julia Claire Campbell Email, Fundraising, Marketing, Nonprofits, Social Media Leave a Comment

Nonprofits are doing a terrible job at keeping donors in the fold.  According to the 2016 Fundraising Effectiveness Survey Report,  Every $100 gained in 2015 was offset by $91 in losses through gift attrition. Every 100 donors gained in 2015 was offset by 96 lost donors through attrition. The most recent statistics, released in November 2017, are no less shocking: …

5 Quick Ways to Improve Your Nonprofit Email Newsletter Today

5 Quick Ways to Improve Your Nonprofit Email Newsletter

Julia Claire Campbell Email, Marketing, Nonprofits 14 Comments

I receive a lot of email newsletters – from nonprofit organizations, from businesses and from consultants. In recent months, I dramatically pruned by email subscriptions. This was mostly due to lack of time to read all of them, but it was also due to the fact that most email newsletters are just plain awful. Hard to read, useless, spammy and …

How to Prevent the New Gmail Inbox From Hiding Your Emails

How to Prevent the New Gmail Inbox From Hiding Your Emails

Julia Claire Campbell Email, Marketing 28 Comments

Recently, I was forced to change my email inbox. Reluctantly (grumbling all the way), I accepted the new design of Gmail. The new inbox creates three tabs and filter emails according to where Gmail thinks they belong – Primary, Social and Promotions. I had already spent countless hours setting up filters and labels to correctly file all of my emails …

An example of using email marketing to get more Facebook Likes

An example of using email marketing to get more Facebook Likes

Julia Claire Campbell Email, Facebook, Marketing, Social Media 2 Comments

Email marketing is a necessary tool in any effective marketing toolkit. When used correctly, business and nonprofit professionals can use their email lists to grow their social media communities. Here is a good example of a simple way to do it. Crown Trophy, a small business in Peabody, Massachusetts, created a Facebook page, and wanted to let their customers know …

How to use your email newsletter to lose friends and annoy people

How to use your email newsletter to lose friends and annoy people

Julia Claire Campbell Email, Marketing, Nonprofits Leave a Comment

Whether you believe that “Inbox Zero” is a fantasy or an achievable goal, there is no doubt that our email inboxes have become increasingly competitive places. Survival of the fittest certainly applies when it comes to what emails get read, which get archived and which get (gulp!) permanently deleted. So how do you ensure that your email newsletters and e-blasts …