Mastering Email Marketing for Nonprofits

Mastering Email Marketing for Nonprofits

Julia Claire Campbell Email, Fundraising, Marketing, Nonprofits

To be presented live on Zoom May 23 (2-4 PM ET) & May 24 (2-4 PM ET)! You’ll get the Zoom links when you register, and you will also have access to the recordings and all materials. IF YOU CANNOT ATTEND LIVE you will get the recording and materials sent to you immediately following each session.

Did you know that email marketing drives a significant chunk of online revenue for nonprofits – roughly 26%? This, along with high average open rates (23%!), underscores that email is a communication powerhouse you can’t afford to neglect.

Our Mastering Email Marketing for Nonprofits course will teach you how to capitalize on these compelling numbers.

In this 4-hour online course, you’ll gain the skills to:

  • Craft emails people actually want to read (personalization and storytelling are key).
  • Grow your email list organically with proven strategies.
  • Optimize email timing and frequency to boost engagement.
  • Track and understand essential metrics to continuously improve your campaigns.

Why is a data-backed email strategy crucial for your nonprofit?

  • High ROI: For every $1 invested in email, nonprofits see an average return of $42. [Source: DMA]
  • Direct supporter connection: Email builds trust and fosters long-term relationships.
  • Cost-effective and scalable: Reach a large audience on a budget.

Sign up now and turn your emails into a fundraising and engagement machine!

Here are even more compelling stats:

  • 68% of nonprofits use email marketing to connect with supporters [Source: NP Tech for Good]
  • Nonprofits send an average of 60 emails per subscriber annually [Source: NP Tech for Good]

Course Duration:

4 hours

Curriculum Outline:

Module 1: Introduction to Email Marketing for Nonprofits

  • What is email marketing and why is it crucial for nonprofits?
  • Setting goals and overcoming common email marketing challenges.

Module 2: Crafting Your Email Content

  • Learn the key components of a compelling email.
  • Tips for engaging content: using images, personalizing greetings, and effective calls to action.
  • Workshop: Break down real examples of successful nonprofit emails.

Module 3: Determining Your Email Cadence

  • How to decide on the frequency of emails.
  • Discussing the best times to send emails to engage your audience.
  • Interactive Activity: Planning your email calendar.

Module 4: Expanding Your Email List

  • Strategies for organic list growth: interactive sign-up forms, social media integration, and event promotions.
  • How to keep your list healthy and responsive through effective management and segmentation.
  • Group Exercise: Craft a campaign to increase your subscriber numbers.

Module 5: Measuring Success and Making Adjustments

  • Essential metrics for evaluating the success of your email campaigns.
  • Tools for tracking and improving your email performance.
  • Case Study: A close look at a nonprofit’s successful email campaign.

Learning Outcomes:

Participants will leave this course with the ability to:

  • Design engaging email content tailored to their audience.
  • Set a well-timed email sending schedule to increase open rates and engagement.
  • Implement strategies to grow and maintain a robust and engaged email list.
  • Use analytics to continuously refine and improve their email performance.

This course is perfect for nonprofit marketing teams eager to advance their email marketing skills and deepen their impact through effective digital communication. Join us to transform your approach to email outreach!

Frequently Asked Questions:

When does the course start and finish?
The course will be given live on May 23 and 24, but if you can’t attend live, you’ll get the recordings and all materials.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like – across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.