6 Nonprofit Email Marketing Resolutions for 2020

6 Nonprofit Email Marketing Resolutions for 2020

Julia Claire Campbell Email, Marketing, Nonprofits 1 Comment

Nonprofit email marketing continues to be a driving force of donations, advocacy, and participation actions for many nonprofits small and large.  This is despite the fact that most of us dread opening our inboxes in the morning and feel like we are drowning in email!  Blackbaud found that on average, nonprofits receive donations from 18.4% of their email lists.  Some …

Back to school digital marketing workshop

Go Back-to-School with Online Marketing Experts

Julia Claire Campbell Events, Marketing, Social Media, Speaking 1 Comment

Are you looking to enhance your online marketing efforts this fall? Do you want to produce amazing visual content for your social media channels and watch your engagement skyrocket? Have you heard the hype about Facebook Live, but wonder how you can use it to grow your business? Do you enjoy learning in a small group environment where you have …

How To Build Raving Fans, A Huge Email List & Facebook Ads That Really Work: Lessons from #AOC2014

How To Build Raving Fans, A Huge Email List & Facebook Ads That Work: Lessons from #AOC2014

Julia Claire Campbell Entrepreneurship, Events, Facebook, Marketing, Mobile, Pinterest, Social Media, Video Leave a Comment

The 2014 Agents of Change Conference was packed with insightful, useful information that I cannot wait to fully digest and use! The speakers all know their stuff and walk the social media walk. It was a pleasure to watch them speak and learn from their experiences. If you couldn’t be there, I do pity you. There are still digital passes …

5 Quick Ways to Improve Your Nonprofit Email Newsletter Today

5 Quick Ways to Improve Your Nonprofit Email Newsletter

Julia Claire Campbell Email, Marketing, Nonprofits 14 Comments

I receive a lot of email newsletters – from nonprofit organizations, from businesses and from consultants. In recent months, I dramatically pruned by email subscriptions. This was mostly due to lack of time to read all of them, but it was also due to the fact that most email newsletters are just plain awful. Hard to read, useless, spammy and …

M+R NTEN Nonprofit Benchmarks Study

Nonprofits Grew Online Giving, Website Traffic & Social Media Fans in 2013

Julia Claire Campbell Fundraising, Infographics, Marketing, Nonprofits, Online Fundraising, Social Media 11 Comments

It’s that time of year again – the M+R and NTEN annual Nonprofit Benchmarks Study! This year they surveyed 53 nonprofits, looking at data on online fundraising and advocacy. Some of the more interesting findings: Email continues to account for about a third of online fundraising revenue. Online giving increased 14% over 2012 totals. Monthly website traffic grew by 16% in …

3 Things To Do Instead of Facebook Marketing in 2014

3 Things To Do Instead of Facebook Marketing in 2014

Julia Claire Campbell Marketing, Nonprofits, Social Media 9 Comments

2013 was certainly a banner year for Facebook. Some mind-blowing statistics: There are over 1.19 billion users worldwide. 728 million of these users log in daily to the social network. While some teens in the UK and US are calling Facebook “dead and buried”, the often overlooked Gen X & Y-ers worldwide make up almost 30% of Facebook users. (This …

How to Prevent the New Gmail Inbox From Hiding Your Emails

How to Prevent the New Gmail Inbox From Hiding Your Emails

Julia Claire Campbell Email, Marketing 28 Comments

Recently, I was forced to change my email inbox. Reluctantly (grumbling all the way), I accepted the new design of Gmail. The new inbox creates three tabs and filter emails according to where Gmail thinks they belong – Primary, Social and Promotions. I had already spent countless hours setting up filters and labels to correctly file all of my emails …

Using Social Media for Social Good (Infographic)

Multichannel Strategies for Nonprofits [Webinar]

Julia Claire Campbell Nonprofits, Online Fundraising, Social Media 11 Comments

Have you signed up for today’s webinar? It’s hosted by NPO Connect, and I will be discussing ways to use all the communication channels available to nonprofits in a comprehensive and cohesive way. Sign up here! Description: Social and Web 2.0 technologies have changed not just how we market and promote our programs and services, but also how we manage and …

5 simple ways to use email to get more Facebook fans

5 Simple Ways to Use Email to Get More Facebook Fans

Julia Claire Campbell Facebook, Marketing, Nonprofits, Social Media Leave a Comment

Email can be a very effective tool for engaging your community. It’s been proven time and time again that email is NOT dead and that it has the most ROI (return on investment) for nonprofit fundraising and marketing efforts. When combined with social media, the ROI of email marketing skyrockets. Any time your organization communicates with stakeholders and the community …