Social media reach and engagement continues on a downward spiral, and it’s so important that nonprofits don’t rely on social media to reach their audience. Bring on the email newsletter! Email is not dead, and it’s not going anywhere. But in order to reap the benefits of email for your nonprofit, you need a strategic plan to do it right. …
Meaningful Metrics for Donor Communications [Infographic]
Meaningful, effective communication with donors can make or break any nonprofit fundraising program. But how do you know that your website information, email newsletters, and social media posts are resonating? You need to examine certain metrics and analyze against sector benchmarks to find out how you are doing – and where there is still room for improvement. On your website, determine how …