A Quick Guide to Using Technology Throughout the Donor Engagement Process

A Quick Guide to Using Technology Throughout the Donor Engagement Process

Julia Claire Campbell Fundraising, Nonprofits Leave a Comment

Guest post by Amanda Peterson, Enlightened Digital The way people communicate continues to evolve as technology advances. For nonprofits, this reliance on new technology may mean that it is becoming more and more challenging to maintain effective donor relationships. People are becoming easier to reach, yet increasingly harder to communicate with at the same time. Donor engagement, often measured by …

Idealware Nonprofit Technology Pyramid

Are you sure your nonprofit is ready for social media?

Julia Claire Campbell Marketing, Nonprofits, Social Media, Strategy 29 Comments

Maslow’s hierarchy of needs is a psychological theory proposed by Abraham Maslow in 1943. The famous framework states that you are not able to reach the upper levels of the human experience – “self-actualization” and “esteem” – without the bottom levels being satisfied – breathing, food, water, sex, sleep, etc. I see digital marketing (and all marketing) tools through this …