Idealware Nonprofit Technology Pyramid

Are you sure your nonprofit is ready for social media?

Julia Claire Campbell Marketing, Nonprofits, Social Media, Strategy 29 Comments

Maslow’s hierarchy of needs is a psychological theory proposed by Abraham Maslow in 1943. The famous framework states that you are not able to reach the upper levels of the human experience – “self-actualization” and “esteem” – without the bottom levels being satisfied – breathing, food, water, sex, sleep, etc. I see digital marketing (and all marketing) tools through this …