3 New Ways to Determine Nonprofit Social Media Success

3 New Ways to Determine Nonprofit Social Media Success (That Don’t Involve Numbers)

Julia Claire Campbell Marketing, Nonprofits, Social Media, Strategy Leave a Comment

Social media continues to perplex, overwhelm, and frustrate many a nonprofit marketer. Does this sound familiar? You are discouraged by your lack of “results” and “ROI” – and your supervisor is also. You post promotions on social media, fairly consistently, but no one engages. You feel like social media is a total waste of time – you’ve got emails to …

Why you should start a social media ambassador program at your nonprofit

Why Your Nonprofit Should Start A Social Media Ambassador Program

Julia Claire Campbell Fundraising, Marketing, Nonprofits, Social Media, Strategy Leave a Comment

People don’t trust institutions. Edelman just released a new report showing the following dismal statistics about public trust:  Just one-third of Americans trust their government “to do what is right”; 42% of Americans trust the media (down from 47% a year ago); Trust in nonprofits/NGOs is higher than trust in government, but it still decreased by nine percentage points from …

How to Coordinate an Army of Nonprofit Social Media Ambassadors on #GivingTuesday (and beyond)

Julia Claire Campbell Fundraising, Nonprofits, Online Fundraising, Social Media Leave a Comment

It’s hard to believe, but #GivingTuesday, the international day of giving back, is just 22 days away! If you are planning on leveraging the social media power of that day to ask for donations, you probably know that you can’t do it alone. Sending out solicitations and appeals from your own organization won’t work. Carrying out an online fundraising campaign …