3 Must-Have Elements of Social Media Content that Converts

3 Must-Have Elements of Social Media Content that Converts

Julia Claire Campbell Content Creation, Marketing, Nonprofits, Online Fundraising, Social Media, Strategy Leave a Comment

Social Media for Social Good Academy is opening soon! Don’t miss out or lose your spot – get on the Early Interest List by clicking here. It’s 2021, and the debate raging over whether or not nonprofits should use social media still persists.  The proof is in the pudding. According to the 2020 Global Trends in Giving Report, 25% of …

How to Convince Your Boss to Invest in Social Media Storytelling

How to Convince Your Boss to Invest in Social Media Storytelling

Julia Claire Campbell Content Creation, Marketing, Nonprofits, Social Media, Storytelling, Strategy, Time Management, Visual Marketing Leave a Comment

I get it! You may have to convince your boss or your Board to shell out the money for Social Media for Social Good Academy. And that is no easy feat. How do they know that it will get the results promised?  Let me tell you a story. When I was in high school, in order to take the car, …

How to effectively tailor-make content for different social media platforms

How to Effectively Tailor-Make Social Media Content for Different Platforms (with cheat sheet)

Julia Claire Campbell Content Creation, Marketing, Nonprofits, Social Media Leave a Comment

Social Media for Social Good Academy 2.0 is opening soon! Don’t miss out or lose your spot – get on the Early Interest List by clicking here. Do you ever feel like you are grasping at straws when it comes to creating content for all of your social media platforms?  Do you struggle figuring out how to navigate all the …

10 Ways to Re-purpose Content on Digital Channels

Julia Claire Campbell Blogging, Content Creation, Marketing, Nonprofits, Social Media 1 Comment

This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, out now!   Unless your nonprofit just formed yesterday, you most likely have at least a few photos, videos, appeal letters, annual reports, grant proposals, and the like cluttering up your hard drive and your filing cabinets. You …

5 Ways to Use Social Media to Demonstrate Impact

5 Ways to Use Social Media to Demonstrate Impact

Julia Claire Campbell Content Creation, Fundraising, Marketing, Nonprofits, Online Fundraising, Social Media, Storytelling, Strategy, Visual Marketing Leave a Comment

This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, coming out February 19th.   Social media provides you with an opportunity to showcase your distinctive and unique footprint on the world. Your impact is not the “what” of the services you provide – it’s the WHY. Focus …

How to Create Your 2019 Digital Content Strategy

How to Create Your 2019 Digital Content Strategy

Julia Claire Campbell Content Creation, Nonprofits, Online Fundraising, Social Media, Strategy 4 Comments

Welcome to the fifth episode of Nonprofit Social Media Nerds, where we discuss and demo social media tools, tech, tips, and tricks. (Most) Fridays at noon we will come to you live and discuss a topic designed to help you use your limited time and resources for social media more effectively and efficiently. My fellow Nonprofit Social Media Nerd is certified …

How to Create Your 2018 Nonprofit Content Strategy in Just 2 Steps

Julia Claire Campbell Content Creation, Marketing, Nonprofits, Social Media, Storytelling, Strategy 2 Comments

Did you struggle with posting consistently this past year to all of your social media channels? Did you find it challenging to create and share content that garnered engagement and elicited a response?   A frequent challenge that I heard from nonprofits this past year was not being able to create and/or curate enough content to post on social media. …

How to Create a 90-Day Nonprofit Online Marketing Plan (Without Spending Hours On Social Media)

Julia Claire Campbell Content Creation, Marketing, Nonprofits, Social Media 3 Comments

The term “online marketing” can send chills up the spine of even the most seasoned nonprofit professional. Anxiety about staying up-to-date with all the different technology platforms, posting to social media every week, updating the website, writing the email newsletter… that’s enough to keep a busy nonprofit practitioner up at night. There is a solution, and I’m going to spell …

Get me to feel!

To Get Me from Passive to Active – Make Me Feel Something!

Julia Claire Campbell Content Creation, Fundraising, Marketing, Nonprofits, Social Media, Storytelling, Strategy 2 Comments

There is a misguided argument that I have heard recently from nonprofits, as they prepare their fundraising appeals or their online marketing campaigns: There is no way we can pull the heartstrings like this when telling stories.    Or: Oh no – we can’t use such strong language. We can’t make our supporters angry! So, I ask – you don’t want …