Donor Love

Thanking Donors: 10 Ways To Show #DonorGratitude On A Shoestring Budget

Julia Claire Campbell Fundraising, Nonprofits, Storytelling Leave a Comment

No matter what time of year, it’s always the perfect time to show your donors some love. If you wait until year-end when thanking donors, or right before you are asking for another gift, it may be too late. The numbers on donor attrition are abysmal – currently, new donor retention is at 17.6%, the worst it’s been in 5 …

How to use email and social media to create an exceptional first-time donor experience

How to Use Email and Social Media to Create an Exceptional First-Time Donor Experience

Julia Claire Campbell Email, Fundraising, Marketing, Nonprofits, Social Media Leave a Comment

Nonprofits are doing a terrible job at keeping donors in the fold.  According to the 2016 Fundraising Effectiveness Survey Report,  Every $100 gained in 2015 was offset by $91 in losses through gift attrition. Every 100 donors gained in 2015 was offset by 96 lost donors through attrition. The most recent statistics, released in November 2017, are no less shocking: …

How to use a smartphone to make a nonprofit donor thank you video

How to Use Your Smartphone to Make a Donor Thank You Video  

Julia Claire Campbell Fundraising, Nonprofits, Video 3 Comments

Bloomerang found that for every 100 donors gained by nonprofits in 2016, 99 were lost due to attrition. That is an astounding number, and one that should be sending chills down the spine of every single development director! The reason for this high level of attrition is that nonprofits tend to do a poor job of keeping donors informed about …

5 Ways to Thank and Recognize Your Donors Using Digital Tools & Social Media

5 Ways to Thank and Recognize Your Donors Using Digital Tools and Social Media

Julia Claire Campbell Nonprofits, Social Media, Video 1 Comment

Donor attrition continues at a startling rate. Some nonprofits are losing as many as 90% of their first-time donors on an annual basis! The average across all types of donors isn’t much better, with about 59% of annual givers dropping off the radar each year.   Let’s discuss why this may be happening, and what we can do better. Join …

3 Ideas for Getting the Word Out to Your Donors About Online Fundraising Campaigns

3 Ideas for Getting the Word Out to Your Donors About Online Fundraising Campaigns

Julia Claire Campbell Nonprofits, Online Fundraising 1 Comment

Guest post by Gretchen Barry Build it and they will come, right? Well, maybe. But chances are, no. How can you expect donors to find your organization and contribute if you don’t make them aware of your campaigns? You need to promote. That’s fundraising 101. The same applies for online fundraising campaigns, but nonprofits are less confident in their respective …