Planting Seeds for the Future - In Your Words

Planting Seeds for a Brighter Nonprofit Future – In Your Words

Julia Claire Campbell Fundraising, Marketing, Nonprofits Leave a Comment

In my email last week, I asked nonprofits to share at least one seed that they are planting right now that they think will benefit the organization in the long-term. The responses were wonderful, and I want to share them with you. Fundraisers are SO generous with their expertise and their time. I have decided to keep the responses anonymous. …

10 Ways to Improve Donor Retention with Social Media [Webinar Replay]

Julia Claire Campbell Fundraising, Nonprofits, Online Fundraising, Social Media Leave a Comment

No matter what time of year, it’s always the perfect time to show your donors some love! If you wait until year-end to communicate with and thank your donors, it may be too late. The harsh reality is that the recent numbers on donor attrition are abysmal – currently, new donor retention is at 17.6%, the worst it’s been in …

The Essential Guide to Donor Retention in the Digital Age

The Essential Guide to Donor Retention in the Digital Age

Julia Claire Campbell Fundraising, Nonprofits, Online Fundraising, Social Media 3 Comments

Nonprofits, we are failing our donors. The Fundraising Effectiveness Project’s 2018 Fourth Quarter Report found that charitable giving did in fact increase by a meager 1.6% in 2018. Cause for celebration? Hardly. The overall number of people giving is declining: The total number of donors dropped by 4.5%. Getting new donors is an uphill battle: New donors to an organization …

4 Ways to Retain More Online Donors With Your Thank You for Giving Redirect Page

Julia Claire Campbell Fundraising, Marketing, Nonprofits, Online Fundraising, Websites Leave a Comment

On Twitter recently, Pamela Grow was asking around for some examples of stellar donor thank you redirect pages. The thank you redirect page, also called the confirmation page, is the page on your website where a donor is sent immediately after making an online donation. Since it’s the season of #GivingTuesday and year-end giving, nonprofits are looking to improve the …

3 Ways to Turn #GivingTuesday Donors Into Year-Round Supporters

3 Ways to Turn #GivingTuesday Donors Into Year-Round Supporters

Julia Claire Campbell Fundraising, Nonprofits, Online Fundraising, Social Media Leave a Comment

As you probably know Giving Tuesday is right around the corner. This year it’s on November 27th. I have seen nonprofits spend so much time this year working on their campaigns, creating buzz and excitement, thinking of ways to bring in new donors and get supporters excited before year-end. But what happens after the donation comes in? What’s the plan …

3 Online Donor Retention Tips That Everyone Should Know

Julia Claire Campbell Fundraising, Nonprofits, Online Fundraising Leave a Comment

Guest blog by Lomesh Shah, CEO of NonProfitEasy Your nonprofit’s supporters help with everything from advocacy to donations, making them essential for maintaining high success rates for mission-oriented projects. So how do you maximize donor retention? Start with prioritizing donor engagement. Use available technology to its fullest extent in order to retain your donors by maintaining high engagement levels. Focus your …

Donor thank you videos

5 Ways to Delight and Retain Donors with Video

Julia Claire Campbell Fundraising, Nonprofits, Social Media, Video 1 Comment

Why are nonprofits so terrible at donor retention?  Donor attrition continues at a startling rate. Some nonprofits are losing as many as 90% of their first-time donors on an annual basis! The average across all types of donors isn’t much better, with about 59% of annual givers dropping off the radar each year.   Real talk for a second. How …

How to Show Impact In Your Nonprofit Donor Thank You Video

How to Show Impact In Your Nonprofit Donor Thank You Video

Julia Claire Campbell Fundraising, Nonprofits, Video Leave a Comment

Donor retention is a huge problem for the nonprofit sector, according to the Fundraising Effectiveness Project Survey Report. The Report found that overall donor and gift retention rates, over the last 10 years, have consistently been weakening – averaging below 50 percent! How can nonprofits buck this trend and keep more donors engaged? Donor thank you videos may be the …

Donor Love

Thanking Donors: 10 Ways To Show #DonorGratitude On A Shoestring Budget

Julia Claire Campbell Fundraising, Nonprofits, Storytelling Leave a Comment

No matter what time of year, it’s always the perfect time to show your donors some love. If you wait until year-end when thanking donors, or right before you are asking for another gift, it may be too late. The numbers on donor attrition are abysmal – currently, new donor retention is at 17.6%, the worst it’s been in 5 …