The data on donor retention is not good. On average, over three quarters of new donors do not make a second gift. Also, the number of individual donors has dropped nearly 20 percent since the beginning of this century.
It is not difficult to believe that this large drop is connected to donors feeling unappreciated and even commoditized.
This purely transactional approach to donors is a particular turnoff to younger generations who are used to having lots of choices in everything they do, and need to be acknowledged and invited to become repeat donors.
In this episode, we talk about Allison’s 3 steps to better donor relationships, and how to increase donor retention using available technology and tools.
Allison Fine is a pioneer in the use of technology for good. She is the author of four books on the topic, most recently, The Smart Nonprofit: Staying Human Centered in an Automated World with Beth Kanter. She is currently the President of Every.org, a nonprofit platform helping nonprofits raise more money while strengthening the relationship between causes and donors to create lasting change.
Connect with Allison
- Website: https://afine.substack.com/
- Other: http://www.every.org
- LinkedIn: https://www.linkedin.com/in/allison-fine-a07132/
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
Take Julia’s free nonprofit masterclass, 3 Must-Have Elements of Social Media That Converts
Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/