This episode is sponsored by Qgiv, a comprehensive fundraising platform trusted by over 20,000 fundraisers. The Qgiv team understands that fundraising isn’t always an easy job. To help, they recently surveyed fundraising professionals and donors to create a soon to be released report, Building a Sustainable Future: A Guide to Healthy Fundraising. This report explores how the economy, staffing issues, declining donor numbers, and more have impacted nonprofit teams. To learn how you can build more sustainable fundraising revenue and advocate for data-backed change, click here to be notified when the report is released and receive your copy!
People who care about digital content that resonates on a human level are needed now more than ever. It’s time to rethink how we approach digital content so that we can make the communications and interactions we all encounter every day less robotic, chaotic, and caustic—both to receive and to create.
My guest this week is on a mission to create more human-centered digital content. Bailey Lewis is a content strategist who runs the Words First Course & Community. She created Words First to transform the way that professionals and their organizations communicate with other humans online (only the least human and most prevalent medium of all!).
We discuss:
- What makes so many digital experiences chaotic and unusable—for both the audiences trying to engage with them and the teams building them
- How to flip the content creation process to “words first”
- How to identify and shift where processes are keeping that from happening
- How to apply user experience content strategy principles for digital communications that resonate on a human level.
Connect with Bailey:
- TikTok
- www.wordsfirstcontent.com (Coaching Services)
- www.wordsfirstcommunity (Words First Course & Community)
Listen here on any device, or download the episode where you like to get your podcasts.
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
Take Julia’s free nonprofit masterclass, 3 Must-Have Elements of Social Media That Converts
Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/