Are You Ready For The New Google Analytics? with George Weiner

Are You Ready For The New Google Analytics? with George Weiner

Julia Claire Campbell Marketing, Nonprofits, Podcast, Websites


Are you looking to engage your donors more effectively and create deeper relationships with them? You’re in luck. This episode is sponsored by my friends at Instil, a holistic donor relationship management platform on a mission to revolutionize nonprofit technology. We are hosting a free webinar to show you how to manage donor communications in the digital age, using technology and social media. Our goal is to build long-term donor loyalty in a short-term world. Learn more at www.jcsocialmarketing.com/instil 

Google Analytics 4 (GA4) is Google’s next-generation measurement solution, and it’s replacing Universal Analytics. On July 1, 2023, standard Universal Analytics properties will stop processing data.

GA4 is much more than just a new “version” of Google Analytics. It’s a completely new platform – built from the ground up to collect, process, and report on data differently than before. Migrating to GA4 is a complex and integral process that requires strategic planning and expert implementation.

George Weiner is here to help!

George is the Founder and CEO of Whole Whale, a digital agency that leverages data and tech to increase the impact of nonprofits and for-benefit companies. In nearly a decade of operations, Whole Whale has worked with over 100 nonprofit and social-impact organizations, spent over $6 million in Google Ad Grants dollars, and supported an additional 150,000+ organizations through free online content and trainings.

He is also the co-founder of Power Poetry, the largest teen poetry platform in the U.S, a safe, creative, free home to over 500k poets.

🎧 Listen here on any device, or download the episode where you like to get your podcasts. 🎧

About Julia Campbell, the host of the Nonprofit Nation podcast:

Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.

She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements.

Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.

Take Julia’s free nonprofit masterclass,  3 Must-Have Elements of Social Media That Converts

Connect with me on LinkedIn: https://www.linkedin.com/in/juliacampbell/