How to Drive Donations for Your Nonprofit Using Facebook Live

Julia Claire Campbell Facebook, Fundraising, Nonprofits, Online Fundraising, Social Media Leave a Comment

There is no doubt that getting results from Facebook in 2018 is harder than ever. While Facebook continues to roll out News Feed changes at an alarming pace, one vital feature not only seems to be insulated from declining reach, but also increasing in popularity – Facebook fundraising. I’ve written and spoken quite a bit about Facebook’s free fundraising tools …

How to use email and social media to create an exceptional first-time donor experience

How to Use Email and Social Media to Create an Exceptional First-Time Donor Experience

Julia Claire Campbell Email, Fundraising, Marketing, Nonprofits, Social Media Leave a Comment

Nonprofits are doing a terrible job at keeping donors in the fold.  According to the 2016 Fundraising Effectiveness Survey Report,  Every $100 gained in 2015 was offset by $91 in losses through gift attrition. Every 100 donors gained in 2015 was offset by 96 lost donors through attrition. The most recent statistics, released in November 2017, are no less shocking: …

Giving Tuesday 2017 Wrap Up - What Worked and What Didn't

#GivingTuesday 2017 Recap – What Worked and What Didn’t

Julia Claire Campbell Fundraising, Nonprofits, Online Fundraising, Social Media Leave a Comment

The results are in – this year was the biggest Giving Tuesday yet! According to the Giving Tuesday Facebook Page, Giving Tuesday 2018: **$274 million raised online **2.4 million gifts **$110.98 mean gift size **Over 1 million social mentions and 21.7 billion impressions **Participants in over 150 counties around the world **100+ community coalitions Here are the numbers in nifty, …

How to use a smartphone to make a nonprofit donor thank you video

How to Use Your Smartphone to Make a Donor Thank You Video  

Julia Claire Campbell Fundraising, Nonprofits, Video 3 Comments

Bloomerang found that for every 100 donors gained by nonprofits in 2016, 99 were lost due to attrition. That is an astounding number, and one that should be sending chills down the spine of every single development director! The reason for this high level of attrition is that nonprofits tend to do a poor job of keeping donors informed about …

How to Coordinate an Army of Nonprofit Social Media Ambassadors on #GivingTuesday (and beyond)

Julia Claire Campbell Fundraising, Nonprofits, Online Fundraising, Social Media Leave a Comment

It’s hard to believe, but #GivingTuesday, the international day of giving back, is just 22 days away! If you are planning on leveraging the social media power of that day to ask for donations, you probably know that you can’t do it alone. Sending out solicitations and appeals from your own organization won’t work. Carrying out an online fundraising campaign …

How To Use Facebook’s Free Fundraising Tools on #GivingTuesday

How To Use Facebook’s Free Fundraising Tools on #GivingTuesday

Julia Claire Campbell Facebook, Fundraising, Nonprofits, Online Fundraising 14 Comments

#GivingTuesday is less than one month away! On November 28th, the Bill & Melinda Gates Foundation are matching up to $2 million in funds raised on Facebook for U.S-based nonprofits. Also on #GivingTuesday, Facebook is waiving all fees for donations made on Facebook. (Before and after #GivingTuesday, charitable organizations that have signed up to use Facebook’s fundraising tools will pay …

8 Tips for a Profitable Nonprofit #GivingTuesday Campaign

Julia Claire Campbell Fundraising, Infographics, Nonprofits, Online Fundraising Leave a Comment

Hard to believe but #GivingTuesday is only a little over one month away! Is this powerhouse giving day right for your nonprofit? Participation numbers and dollars raised skyrocketed last year, and are sure to increase even more in 2017. Time is running out, but the good news is, if you plan well and if you plan strategically, it’s not too …