Why you should start a social media ambassador program at your nonprofit

Why Your Nonprofit Should Start A Social Media Ambassador Program

Julia Claire Campbell Fundraising, Marketing, Nonprofits, Social Media, Strategy Leave a Comment

People don’t trust institutions. Edelman just released a new report showing the following dismal statistics about public trust:  Just one-third of Americans trust their government “to do what is right”; 42% of Americans trust the media (down from 47% a year ago); Trust in nonprofits/NGOs is higher than trust in government, but it still decreased by nine percentage points from …

5 Examples of Nonprofit Storytelling that Compel People to Give

5 Examples of Nonprofit Storytelling that Compel People to Give

Julia Claire Campbell Fundraising, Marketing, Nonprofits, Storytelling, Video 1 Comment

Nonprofit storytelling is all the rage – but how to do it successfully? In my presentations and workshops with nonprofits, I review a simple storytelling framework for nonprofits and explicitly show them how to collect, craft, and share stories based on the framework. Step 1 is to grab attention. This is where digital tools, especially video, work very well. Step 2 …

10 New Year’s Resolutions for Nonprofit Social Media Managers

10 New Year’s Resolutions for Nonprofit Social Media Managers

Julia Claire Campbell Fundraising, Marketing, Nonprofits, Soap Box, Social Media 1 Comment

This was certainly an interesting year to be a nonprofit social media manager. Between the political climate, the exhausting news cycle, Facebook data breaches, and more – you may be more than just a little bit ready for a break. Here are just a handful of headlines bashing social media from the past few weeks alone: Instagram Was Bigger Russian …

5 Digital Fundraising Trends for Nonprofits to Know in 2019

5 Digital Fundraising Trends for Nonprofits in 2019

Julia Claire Campbell Fundraising, Nonprofits, Online Fundraising, Social Media Leave a Comment

Planning for 2019 is in full swing, so it’s time to assess current and upcoming trends in digital fundraising and how your nonprofit can leverage them for maximum impact. Before we begin, please note: This is not a TO DO list! These are trends, which are fun to talk about, but can get overwhelming for the digital fundraiser that already has …

4 Ways to Retain More Online Donors With Your Thank You for Giving Redirect Page

Julia Claire Campbell Fundraising, Marketing, Nonprofits, Online Fundraising, Websites Leave a Comment

On Twitter recently, Pamela Grow was asking around for some examples of stellar donor thank you redirect pages. The thank you redirect page, also called the confirmation page, is the page on your website where a donor is sent immediately after making an online donation. Since it’s the season of #GivingTuesday and year-end giving, nonprofits are looking to improve the …

3 Ways to Build Up Excitement Leading Up to #GivingTuesday and Year-End Giving

3 Ways to Build Up Excitement Leading Up to #GivingTuesday and Year-End Giving

Julia Claire Campbell Fundraising, Marketing, Nonprofits, Online Fundraising, Social Media Leave a Comment

As you probably know Giving Tuesday is right around the corner. This year it’s on November 27th. Hopefully if you are launching a campaign you’ve spent some time creating a plan and calendar for the day of and what comes after. #GivingTuesday and year-end fundraising campaigns have started coming out in full force! I’m already getting emails and seeing social …

How to gain support for an unsexy nonprofit cause

How to Gain Support for an “Unsexy” Cause

Julia Claire Campbell Fundraising, Marketing, Nonprofits Leave a Comment

Every Monday I will create a short video answering a question from a member of the Nonprofit Social Media Storytelling Group. We call it #MailbagMonday! Check back every Monday inside the Group to see if I answer your question!  I often receive this question, or a variation of it: “With all the fundraisers going on (especially on Facebook) how do you engage …

3 Ways to Turn #GivingTuesday Donors Into Year-Round Supporters

3 Ways to Turn #GivingTuesday Donors Into Year-Round Supporters

Julia Claire Campbell Fundraising, Nonprofits, Online Fundraising, Social Media Leave a Comment

As you probably know Giving Tuesday is right around the corner. This year it’s on November 27th. I have seen nonprofits spend so much time this year working on their campaigns, creating buzz and excitement, thinking of ways to bring in new donors and get supporters excited before year-end. But what happens after the donation comes in? What’s the plan …

6 Strategies to Maximize Nonprofit Text-to-Give Donations

6 Strategies to Maximize Nonprofit Text-to-Give Donations

Julia Claire Campbell Fundraising, Mobile, Nonprofits Leave a Comment

Guest blog by John Killoran, CEO of Snowball On any given day, how many times do you think you check your phone? The answer is probably a lot! In fact, research has shown that Americans check their phones on average once every 12 minutes. Imagine that you could harness the energy that everyone in your community expends checking their phones every …