It’s that time of year again – the M+R and NTEN annual Nonprofit Benchmarks Study! This year they surveyed 53 nonprofits, looking at data on online fundraising and advocacy. Some of the more interesting findings: Email continues to account for about a third of online fundraising revenue. Online giving increased 14% over 2012 totals. Monthly website traffic grew by 16% in …
Small Nonprofits Are Increasing Their Online Fundraising
Last week Blackbaud released it’s annual Charitable Giving Report, and the findings may surprise you. The fundraising climate is improving. Overall giving in the U.S. was up by almost 5%! Not surprisingly larger nonprofits grew their giving by 5.7% compared to smaller organizations, which grew at 3.6% Most notably, online giving is on the rise. It grew 13.5% in 2013, …
Major Gift Fundraising for Small Shops In 5 Hours A Week
I have been a fan of Amy Eisenstein’s blog for a while, so when she offered me an advance copy of her new book I jumped at the chance. Having been a one-woman development department at a small, community-based nonprofit organization earlier in my career, I understand the challenges faced by small shops, especially when it comes to major gift …
How to Plan for and Execute a Successful Crowdfunding Campaign
Crowdfunding platforms such as Kickstarter raised $2.7 billion in 2012 to fund more than one million individual campaigns globally. The industry, which is revolutionizing fundraising and investing is projected to grow to over $5 billion in the next year. These campaigns have the potential to raise huge sums of money in a short period of time. This morning I gave …
6 Things Nonprofits Need To Do After #GivingTuesday
Today is #GivingTuesday! Chances are you participated in the absolute madness that is Black Friday, or the quieter deal-shopping on Cyber Monday, or even the locally-focused Small Business Saturday. So why not participate in an international day of giving back? That’s the premise behind #GivingTuesday – to kick off the year-end charitable giving season with a splash. Here are some …
8 Ways Social Media Is Directly Helping the Victims of Typhoon Haiyan
By now you have heard of the complete devastation in the Philippines wrought by Supertyphoon Haiyan. According to CNN, nationwide the death toll from the typhoon stands at 3,976 with another 1,598 missing. Most likely you heard something about this tragedy via social media. Maybe you donated money to one of the many emergency relief funds set up in the …
How One Nonprofit Is Raising Thousands Using Facebook – Part 2
Case Study: How One Nonprofit Raised Thousands Using Facebook – Part 2 This is the second part in my two part case study of the St. Baldrick’s Foundation, a volunteer-driven charity that effectively uses social media tools to raise money and engage supporters. Read part one here. In Tuesday’s post, I covered 8 ways that the St. Baldrick’s Foundation uses …
How One Nonprofit Is Raising Thousands Using Facebook
Case Study: How One Nonprofit Raised Thousands Using Facebook – Part 1 I first became aware of the St. Baldrick’s Foundation at the Inspire/BIO Conference in July. I was asked to speak about the latest social media tools for nonprofits, but I found myself learning even more from the other presenters – nonprofit professionals in the trenches who use social …
How to Help and to Heal after the Boston Marathon Bombings
Monday’s horrific events have shaken all of us. We all have stories of running the Boston Marathon or going to cheer a friend or loved one on as they completed (or attempted to complete) the rigorous, demanding 26.2 mile course. Going into the city on Patriot’s Day is a rite of passage, an institution in Boston – whether you are …








