10 reasons your nonprofit needs to explore Google+

10 Reasons Your Nonprofit Needs to Be On Google+

Julia Claire Campbell Google+, Nonprofits, Social Media 46 Comments

Google+ is by far the most underestimated social network out there. Despite being directly connected to search behemoth Google as well as YouTube, the third largest social network, nonprofits have been slow to jump on the Google+ bandwagon. However, with the recent changes in the Facebook algorithm drastically affecting Facebook Pages, many nonprofits are looking to diversify their social online …

These Instagram photos taken after Typhoon Haiyan are devastating - GlobalPost

8 Ways Social Media Is Directly Helping the Victims of Typhoon Haiyan

Julia Claire Campbell Fundraising, Nonprofits, Online Fundraising, Social Media 24 Comments

By now you have heard of the complete devastation in the Philippines wrought by Supertyphoon Haiyan. According to CNN, nationwide the death toll from the typhoon stands at 3,976 with another 1,598 missing. Most likely you heard something about this tragedy via social media. Maybe you donated money to one of the many emergency relief funds set up in the …

How to Prevent the New Gmail Inbox From Hiding Your Emails

How to Prevent the New Gmail Inbox From Hiding Your Emails

Julia Claire Campbell Email, Marketing 28 Comments

Recently, I was forced to change my email inbox. Reluctantly (grumbling all the way), I accepted the new design of Gmail. The new inbox creates three tabs and filter emails according to where Gmail thinks they belong – Primary, Social and Promotions. I had already spent countless hours setting up filters and labels to correctly file all of my emails …

Facebook Is Still King – But Don’t Ignore the Rest of the Social Media Court

Facebook Is Still King – But Don’t Ignore the Rest of the Social Media Court

Julia Claire Campbell Facebook, Marketing, Nonprofits, Social Media 2 Comments

Facebook (love it or hate it) is where people are. Facebook continues to be a vital part in (most of) our daily lives. The Pew Research Center’s Internet & American Life Project found that 92% of people using social networking sites maintain a profile on Facebook. 92%! If you are developing a social media marketing strategy, you can’t ignore that …

3 simple social media tips that will make your fans and followers love you

3 simple social media tips to make your fans and followers love you

Julia Claire Campbell Content Creation, Nonprofits, Social Media 8 Comments

Does this sound like you? You dutifully post every day on two or more social media profiles for your organization. You try to follow the 80/20 rule (no more than 20% of all posts directly promoting something for your organization) but sometimes get caught up in posting boring news clippings and event listings.   You frequently post inspirational quotes, cute …

Facebook Graph Search 101 – What Is It and What Does It Mean For You?

Facebook’s Newest Announcement – What It Is and What It Means

Julia Claire Campbell Facebook, Social Media 2 Comments

When I was looking for a pediatric dentist, I turned to Facebook. I didn’t Google “Pediatric Dentist Beverly”. I didn’t use the business Yellow Pages (which I depressingly still get delivered to my door, in an obscene amount of plastic wrap, all of which goes directly into the recycle bin.) I turned to the network I have built on Facebook. …

10 ways to use networking events to build your nonprofit’s online community

Julia Claire Campbell Marketing, Nonprofits, Social Media 7 Comments

NOTE: These tips can also be used for business owners, entrepreneurs, job hunters and anyone looking to network for any reason. Be creative and adapt them for your own use. Make sure to let me know how it goes! Nonprofits always seem to be invited to “tabling” events. You know the kind – a community health fair/school fair/resource event where …

Daily Dose – Party of +1

Julia Claire Campbell Google+, Social Media Leave a Comment

Daily Dose – Social Media Tip of the Day – Try out Google+ Most people I talk to just assume that Google+ is “Google’s answer to Facebook“. Not so. From the articles I have read, as well as conversations I’ve had with social media afficionados, I’ve found that Google+ is being used for different reasons than Facebook and Twitter. A December …