Online fundraising should be a major part of your strategy this year.
Last year, online fundraising campaign #GivingTuesday raised 90% more in 2013 than in 2012 – about $19.2 million.
Blackbaud found that overall charitable giving grew 4.9% in 2013, while online giving grew 13.5%.
M+R and the Nonprofit Technology Network (NTEN) studied 53 nonprofits and found that nonprofit website traffic increased 16% in 2013 and that there was a 14% increased in online revenue just from email.
However, many nonprofits aren’t ready to solicit donations online.
Recognizing the power and potential of online tools to create revenue for your nonprofit and actually DOING it well are two very different things.
How to get from A to B?
That is where John Haydon and Pamela Grow come in!
They are offering a new online course, The Online Fundraising Masterclass – a 5 week course to help you raise more money online.
As they put it:
If you’re looking to harness the power of the Internet to ramp up your fundraising revenue, but you just don’t know where to start, The Online Fundraising Masterclass is the answer you’re looking for.
Plus, there’s an early-bird discount!
Course starts May 12th, so get registered!
NOTE: I do not receive any kickbacks for promoting this – I just think that John and Pam are awesome, and that many many nonprofits can benefit from this comprehensive course!
Do you need a step-by-step guide to creating digital storytelling campaigns?
You are in luck!
Sign up and get a free chapter of my new book, Storytelling in the Digital Age: A Guide for Nonprofits. This book is designed to be a step-by-step how-to guide for small and mid-size nonprofits that want to learn how to set goals, measure results, and carry out amazingly successful digital storytelling campaigns!
When you sign up, you will also receive my free weekly bulletin with tips, tricks, and advice for savvy nonprofits on how to kick butt at online marketing and fundraising.
Comments 11
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I am cooperating with a non profit organization and indeed what you have written in this article is pretty much the reality we have experienced.