Last week Blackbaud released it’s annual Charitable Giving Report, and the findings may surprise you.
The fundraising climate is improving. Overall giving in the U.S. was up by almost 5%! Not surprisingly larger nonprofits grew their giving by 5.7% compared to smaller organizations, which grew at 3.6%
Most notably, online giving is on the rise. It grew 13.5% in 2013, compared to 2012!
Smaller nonprofits grew their online giving (18.4%) much more than large and medium organizations – most likely due to small organizations finally looking into online giving tools, social media and mobile giving technologies.
While online giving is still a small percentage (6.4%) of the total funds raised by nonprofits, it is becoming a vital tool in the fundraising toolbox for organizations everywhere, large and small.
They synthesized some of the report into this neat infographic:
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