2013 Charitable Giving Report Infographic

Small Nonprofits Are Increasing Their Online Fundraising

Julia Claire Campbell Fundraising, Infographics, Nonprofits, Online Fundraising 26 Comments

Last week Blackbaud released it’s annual Charitable Giving Report, and the findings may surprise you.

The fundraising climate is improving. Overall giving in the U.S. was up by almost 5%! Not surprisingly larger nonprofits grew their giving by 5.7% compared to smaller organizations, which grew at 3.6%

Most notably, online giving is on the rise. It grew 13.5% in 2013, compared to 2012!

Smaller nonprofits grew their online giving (18.4%) much more than large and medium organizations – most likely due to small organizations finally looking into online giving tools, social media and mobile giving technologies.

While online giving is still a small percentage (6.4%) of the total funds raised by nonprofits, it is becoming a vital tool in the fundraising toolbox for organizations everywhere, large and small.

They synthesized some of the report into this neat infographic:

2013 Charitable Giving Report by Blackbaud Online Fundraising

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