CROWDFUNDING ON SOCIAL MEDIA 4 DESIGN TIPS TO DRIVE DONORS

Crowdfunding on Social Media: 4 Design Tips to Drive Donors

Julia Claire Campbell Fundraising, Nonprofits, Online Fundraising, Social Media 1 Comment

Guest Post by Lomesh Shah, CEO of NonProfitEasy Crowdfunding is one of the most influential campaigning techniques to come onto the fundraising scene. A technique that harnesses the power of social media, sharing, and personal networks, crowdfunding allows anyone to create their own fundraising campaign. This means anyone can raise money for causes close to their hearts through peer donations. …

10 Reasons to Come to the Nonprofit Social Media Summit

10 Reasons to Attend the Nonprofit Social Media Summit

Julia Claire Campbell Marketing, Nonprofits, Online Fundraising, Social Media, Speaking, Strategy, Uncategorized Leave a Comment

If you are like most nonprofit social media managers, you came to this work sideways, if not completely by accident.  You were working hard, maybe as a volunteer, program officer, Board member, development director, marketing intern – and then BAM!  “Let’s get on social media!” became the rallying cry at your organization.  “We should be on Pinterest! What about Instagram? …

How to Get People to Share Your Nonprofit Video on Social Media

How to Get People to Share Your Nonprofit Video on Social Media

Julia Claire Campbell Marketing, Nonprofits, Social Media, Video 2 Comments

You've undoubtedly heard that to amplify your nonprofit marketing, you need a strategy to create and share great videos on your website and social media channels. Video is the best performing content type on social. Having videos on your website increases the time spent on the site by 71%. After watching a video, 64% of people are more likely to ...

5 Social Media Survival Strategies for the Small Shop Fundraiser

Julia Claire Campbell Fundraising, Nonprofits, Online Fundraising, Social Media, Strategy Leave a Comment

Are you spending your days creating content for every social media imaginable — and getting very little in return? I was invited to give a presentation on Pamela Grow’s Motivate Monday webinar this week, and the topic was Social Media Survival Strategies for the Small Shop Fundraiser. Get the slides here. Looking for simple, actionable social media strategies for your …

3 Quick Tips on Creating Social Media Video that Stands Out

Julia Claire Campbell Marketing, Nonprofits, Social Media, Video Leave a Comment

Social media video continues its dominance over all other social media content, solidifying its role as a critical and crucial element in any nonprofit digital marketing plan.  In case you (or your supervisor or Board members) are not convinced:  One-third of online activity is spent watching video.  Social video generates 12 times more shares than text and images combined.  Google …

The Essential Guide to Donor Retention in the Digital Age

The Essential Guide to Donor Retention in the Digital Age

Julia Claire Campbell Fundraising, Nonprofits, Online Fundraising, Social Media 3 Comments

Nonprofits, we are failing our donors. The Fundraising Effectiveness Project’s 2018 Fourth Quarter Report found that charitable giving did in fact increase by a meager 1.6% in 2018. Cause for celebration? Hardly. The overall number of people giving is declining: The total number of donors dropped by 4.5%. Getting new donors is an uphill battle: New donors to an organization …

5 Visual Marketing Tips for Small Nonprofits

Julia Claire Campbell Marketing, Nonprofits, Social Media, Visual Marketing 4 Comments

There is no doubt that visual marketing rules the social web. The visual marketing mantra of “Show, Don’t Tell” can be heard loud and clear via the most successful social media content. According to a study by HubSpot, social media posts that include photos receive 53% more likes and garner 104% more comments than those without. Visuals perform best across …

30 Quick Ways to Spice Up Your Nonprofit Social Media Accounts

Julia Claire Campbell Facebook, Instagram, LinkedIn, Marketing, Nonprofits, Pinterest, Social Media, Twitter, YouTube Leave a Comment

Spring is here (well, maybe not in Boston but everywhere else)! With it comes new energy, fresh ideas, and the motivation to try new things – on your nonprofit social media accounts!  If you want to dust off the cobwebs, open the windows, and get rid of the crickets, here are 30 different things you can try that will spice …