Still doubting the power of social media?
Check out this neat interactive infographic from Digital Insights.
Some of the more mind-blowing findings:
75% of the engagement on a Facebook post happens in the first 5 hours – so post frequently (more than once per day if you can);
44% of Twitter users have never sent their own tweets, but don’t discount them – they are following others, clicking on links and learning about causes;
Almost a quarter of teenage social media users consider Instagram their favorite – if you target or serve teens in any way, get on Instagram!;
Pinterest users are active with almost a quarter of users visiting the site once per day;
A staggering 100 hours of video is uploaded per minute to YouTube, which is also the #2 search engine – figure out how to incorporate video into your nonprofit marketing and fundraising strategy!