If you would like me to speak at your next event, please email email@example.com or call 978-578-1328.
October 17, 10:00 AM to 12:00 PM, Microsoft NERD Center, Cambridge, MA – “Nonprofit Storytelling in a Digital World”
Digital technologies have fundamentally changed the way people read and consume information. If your nonprofit is not embracing digital tools to compose a compelling narrative around your cause, your information could be getting lost in the noise.
In this increasingly competitive landscape for donors’ attention and support, getting people to notice and to hear your message can seem impossible. Email communications, social media, and mobile are all important to understand, but how will these tools really help you connect with your donors and supporters?
In this workshop, we will cover:
- How to use digital tools to tell your nonprofit story
- How to make your message stand out and cut through the clutter and noise
- How to use video-sharing tools to connect with supporters
Who Should Attend: Any nonprofit professional or volunteer interested in learning more about using digital tools for storytelling. Suitable for all experience levels.
Everyone’s using social media, but it’s growing so quickly and changing so often that it’s hard to know if you’re using it the way you should!
This workshop can help.
We’ll look at what tools work for different types of businesses… consumer products, services, tech companies, for instance.
We’ll discuss the pro’s and con’s of the newest tools and examine which ones actually increase revenues and how.
Last, but not least, we’ll tackle the question everyone asks: How much time do I really need to spend on social media for my business?
November 1, 7:30 AM, North Shore Business Forum, Danversport Yacht Club, Danvers MA – Social Media Dos and Don’ts
Social media, including sites like Twitter and Facebook, can help you find a job, grow your business and connect with colleagues, friends and family members.
But what are the most important rules of the road when using social media? It’s important to be careful and consider what you shouldn’t do, as well as what you should do, when using these tools to grow your business.
In this presentation, I will cover the top 10 Dos and Don’ts when using social media for your business.
No registration required, come to Danversport Yacht Club at 7:15 AM the day of the presentation.
November 5, 3:00 PM, Nonprofit Webinars, Nonprofit Blogging Best Practices: Why Your Nonprofit Needs a Blog and How to Create a Great One
Despite the popularity of social media including “micro-blogging” sites like Tumblr and twitter, traditional blogging is still one of the most important tools in your digital marketing arsenal.
Larger nonprofits have been early adopters of blogging, seeing the benefits in increased website traffic, email sign ups and online donations. A consistent, quality blog has been proven to have a direct benefit on marketing and fundraising efforts – so why do so many nonprofits ignore this powerful tool?
The question remains: How can smaller nonprofits get on board with blogging and create a dynamic outlet that grows their supporters and helps them accomplish their goals?
In this webinar we will cover:
- The basics of blogging – why you need one and the best platforms to use
- How to get more readers to your blog
- How to find and create fresh content for your nonprofit blog
- Top 10 tips to creating fantastic blog posts
November 11-22, LEARN: Digital and Social Media Strategies Event
Live Broadcast: November 11 to November 22, 2013.
On-Demand Access: Available only to subscribers.
LEARN: Digital and Social Media Strategies virtual event is an online education event focused on teaching the best practices, strategies, “How to’s” and foundational elements of what is most important in digital and social media marketing. Unlike the thousands of webinars, sponsored virtual events and general trade shows, LEARN does just as the title suggests, helps you learn. It is an event designed to help marketing professionals quickly acquire the skills and knowledge needed to generate higher ROI and revenue from their digital marketing investment.
There is no faster, more efficient way to get up-to-speed on the most effective trends, tactics, and strategies in social media marketing. In fact, if you can’t put what you learn into action immediately, we’ll refund your registration fee. Guaranteed.
Implementing a mobile strategy is no longer an option for nonprofits, because in less than a year more of your supporters will visit your website from a mobile device than from their desktop computer.
Despite the explosion of mobile usage, too many nonprofits think that having a successful mobile strategy means simply creating a mobile-friendly website. In reality, an effective mobile strategy encompasses design, content, and messaging into all channels used for marketing and fundraising – websites, emails, appeals, events, blogs, and social media.
In this webinar, we will cover the basics of getting your nonprofit into the mobile age, what to do first and what to prioritize as you create a mobile strategy for your nonprofit.