What are social bookmarking sites?
With all the attention that gets paid to Facebook, Twitter and YouTube, social media managers often overlook another great tool in the social marketing toolbox – social bookmarking sites.
Social bookmarking sites are a great way to promote your blog, interesting articles and individual websites. A social bookmark site allows you to set up an account and keep track of your “favorites” by tagging them as you find them, by keyword or subject.
After that, you can share them with friends and colleagues, all while building lists of interesting things you find on the Web.
- Digg, StumbleUpon, Reddit and Buzzfeed are the leading social bookmarking sites (after Twitter) in terms of traffic.
- To really maximize the potential of social bookmarking sites as traffic-generating tools, like everything else in social media, you get out what you put in – you need to become a very active user of these sites to see results.
- Less is always more – pick and choose the most relevant sites in your niche to maximize your effectiveness and control your time spent.
- Use the search features of these sites to find groups that may be interested in what you are promoting. Targeting is key.
Do you use social bookmarking sites? Which ones have found to be the most useful? Please post in the Comments section below.