There is a misconception that the work of social media is easy – simple posting and tweeting.
How hard can it be?
If you do it well, it is much more than that.
Mark Smiciklas, Digital Strategist at Intersection Consulting, Ltd., created a great infographic depicting how much time organizations invest in social media management.
He examined a typical social media workflow in a 40 hour work week. What he found might surprise you.
I’ve written about the real work of social media – research, content creation, listening, posting, acknowledgement, measurement, analysis.
How do your organization compare?
Do you need a step-by-step guide to creating digital storytelling campaigns?
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When you sign up, you will also receive my free weekly bulletin with tips, tricks, and advice for savvy nonprofits on how to kick butt at online marketing and fundraising.