8 Social Media Trends to Watch Out For in 2016 [Infographic]

What’s on tap in digital marketing for 2016? What social media trends do nonprofits need to prioritize?

In this infographic from CJG Digital Marketing, 8 social media trends are laid out for us.

Highlights:

** Get the buy button if you sell a product online so your audience can purchase without leaving their platform of choice (Facebook, Twitter, Instagram).

** Publish full-length articles using Facebook’s Instant Articles and Twitter’s Project Lightning (now called Moments), for load times up to 10x faster.

** Leverage people’s love of real-time, in-the-moment news and events by experimenting with live video streaming apps Meerkat or Periscope.

** Make sure all of your posts are optimized for search – Facebook search and Pinterest search in particular – so they are easy to find.

** Organic (unpaid, natural) reach and engagement will prove more and more elusive this year, so get ready to budget at least a small amount to paid social advertising.

** Video continues to dominate Internet traffic worldwide. Nonprofits need to develop a micro-video strategy in order to get seen and heard by their supporters online.