Are you authentic?

Julia Claire CampbellSocial Media

Let’s face it. Businesses and organizations get on social media with one primary goal in mind – SELL. You want to create quality leads, get higher conversions, increase sales. If you work for a nonprofit organization, this goal becomes a version of sell – reach potential donors and get them to donate (time, money, resources). The point is – you …

Which social media sites should you use? [Daily Dose]

Julia Claire CampbellFacebook, Google+, LinkedIn, Social Media, Twitter

Daily Dose – Social Media Tip of the Day – Which social media sites should you use? This is a question I often get in my initial consultations with clients. Asking this question before developing a social media strategy is like putting the cart before the horse. Many small businesses and nonprofit organizations have very limited marketing budgets, so it is …

Who gives a tweet? [Daily Dose]

Julia Claire CampbellSocial Media, Twitter

Daily Dose – Social Media Tip of the Day – Who gives a tweet? Did you know that only about a third of tweets are worth reading? This is according to a study conducted by researchers at Georgia Tech, MIT and Carnegie Mellon. To figure out what people like to read on Twitter, the research team created a fun website called …

How to combat Facebook Fatigue [Daily Dose]

Julia Claire CampbellFacebook, Social Media

Daily Dose – Social Media Tip of the Day – How to combat Facebook Fatigue  “One option is to struggle to be heard whenever you’re in the room. Another is to be the sort of person who is missed when you’re not. The first involves making noise. The second involves making a difference.” – Seth Godin Unless you are completely new to the social media marketing …