Let’s face it. Businesses and organizations get on social media with one primary goal in mind – SELL. You want to create quality leads, get higher conversions, increase sales. If you work for a nonprofit organization, this goal becomes a version of sell – reach potential donors and get them to donate (time, money, resources). The point is – you …
How to convert Social Media Skeptics into Believers
In my business I meet a lot of people with a lot of interesting opinions about social media. These opinions range from “It’s fantastic! I use it every day!” to “I don’t get it but I’m willing to learn” to “I hate it and I think it’s the downfall of society.” People certainly have the right to their opinion. If …
Social media is not just for the young [Daily Dose]
Daily Dose – Social Media Tip of the Day – Social media is not just for the young! I get invited to speak at a wide variety of events through my business, a perk that I truly enjoy. I find speaking at civic engagement clubs such as Rotary and Kiwanis to be very fulfilling, both personally and professionally. Baby Boomers make up …
Which social media sites should you use? [Daily Dose]
Daily Dose – Social Media Tip of the Day – Which social media sites should you use? This is a question I often get in my initial consultations with clients. Asking this question before developing a social media strategy is like putting the cart before the horse. Many small businesses and nonprofit organizations have very limited marketing budgets, so it is …
Why worry? [PHOTO]
Words of Wisdom for today. Enjoy the weekend!
Who gives a tweet? [Daily Dose]
Daily Dose – Social Media Tip of the Day – Who gives a tweet? Did you know that only about a third of tweets are worth reading? This is according to a study conducted by researchers at Georgia Tech, MIT and Carnegie Mellon. To figure out what people like to read on Twitter, the research team created a fun website called …
How to combat Facebook Fatigue [Daily Dose]
Daily Dose – Social Media Tip of the Day – How to combat Facebook Fatigue “One option is to struggle to be heard whenever you’re in the room. Another is to be the sort of person who is missed when you’re not. The first involves making noise. The second involves making a difference.” – Seth Godin Unless you are completely new to the social media marketing …
What people think I do [Daily Dose]
Daily Dose – What people think I do Maybe I had too much wine and champagne last night, but for today’s blog post I’m simply going to share this funny, very true-to-life meme from AllFacebook.com about Social Media Managers. SO TRUE! Please post about how true this is and how you totally agree with it in the Comments section below.
10 Ways Your Business Can Use Valentine’s Day on Social Media [Daily Dose]
Daily Dose – Social Media Tip of the Day – 10 Ways Your Business Can Use Valentine’s Day on Social Media (This post is also up today at The Glass Heel.) Love it or hate it, Valentine’s Day is upon us! Consumers worldwide are expected to spend over $14 billion this year on candy, chocolates, stuffed animals and the like. Despite …