Daily Dose – Social Media Tip of the Day for January 22, 2012 “How can I get 10,000 fans on my Facebook Page?” “My competitor has 2,500 followers on Twitter – how can I get that same number?” Valid questions. But they miss the point of social media marketing. Social media marketing is about building relationships, sharing information and resources, all …
Daily Dose Social Media Tip of the Day – Interact as your brand
Daily Dose – Social Media Tip of the Day for January 21, 2012 Using Facebook as your professional Page (vs. your personal Profile) has many benefits. You can interact with other Pages as your professional brand, to gain more exposure and to get more credibility. Like, Post and Comment on other professional pages frequently as your Page. Also, it is easy …
Daily Dose Social Media Tip of the Day – Get visual!
Daily Dose – Social Media Tip of the Day for January 20, 2012 I have clients who say “my business isn’t very interesting to people outside the industry” or “my nonprofit cause isn’t ‘sexy’”. I’m willing to bet that’s not true. Every business and nonprofit has a story to tell. You just have to get visual. Photo opportunities can be …
How businesses can use social media – PowerPoint presentation
Attached to this post is a copy of my PowerPoint presentation to the North Shore Business Forum – I will be presenting there tomorrow at 7:30 AM. The NSBF meets each Friday morning from 7:30 to 8:30 a.m. (registration starts at 7:15) at the Danversport Yacht Club, Route 62 East, Danvers, Massachusetts. Each meeting only costs a $10.00 admission fee which includes a …
6 Ways to Acknowledge and Reward Supporters with Social Media
In 2012, marketing efforts will continue to focus on social media to build organizations and businesses, to raise awareness for causes and products, and of course, to better connect with clients, customers and supporters. This is great! However, from what I’ve been reading, the purpose of most social media marketing campaigns seems to be getting the most Likes on Facebook, the …