The certain shortcut in social media

The “Certain Shortcut” in Social Media

Julia Claire Campbell Social Media, Strategy 2 Comments

The certain shortcut in social media

If you know me then you know I am a huge fan of the marketing wisdom of Seth Godin.

He wrote a blog post on Monday that really resonated with me:

The certain shortcut

The shortcut that’s sure to work, every time:

Take the long way.

Do the hard work, consistently and with generosity and transparency.

And then you won’t waste time doing it over.

Short, sweet and to the point.

He could be speaking about life, careers, parenthood, relationships, anything or everything.

When I read this I thought about this philosophy as related to using social media.

The “certain shortcut” in social media is a misnomer – it’s not a shortcut at all.

There are no shortcuts.

I get exasperated when I hear and read social media experts saying that you have to spend X amount of time per day or per week on social media.

Problem Number One – How can they determine how long you need to spend on social media when they have never met you?

When they do not know your industry, your organization or your goals?

When they do not know your target audience or what you are trying to achieve?

Problem Number Two – As if there is a magic number for the minimum amount of time you need to spend on social media to achieve “success” (whatever that looks like for you).

Hint – There isn’t a magic number that will work for all people in all circumstances.

Problem Number Three – Rather than thinking about treading water and maintaining the status quo, imagine what you could achieve if you went above and beyond.

So I ask you.

If you are looking to do the bare minimum, if you are looking for the easy way and the shortcut, why bother doing it at all?

What do you think about the “certain shortcut” as it pertains to social media? Please leave your thoughts in the comments section below. Thanks for reading! 

photo credit: kenny_lex via photopin cc

Comments 2

  1. Fausto

    In Social Media Marketing, communication must be SMART.

    What means?

    Contents could be interesting, pleasant that induce the utent to react instantly and positively, without fatigue and with an effective experience effect that induce him to accept sharing of that contents.

    But there are some trade off in the choice of the contet. If content is too complex, it could be rich of interesting information but too boring. If content is to simple, it could be easy to catch but without engagement ecc.

    A SMART content is that ideally trade off, based on situation, contest ecc. for aspectative, trend ecc. of segment in which communication want to arrive.

    So, in my opinion, It’s important monitoring of content in little time and with a continue reviewing of opportunities from what are the aspectative of web.

    Shortcuts is not always the ideal choice.

    1. Post

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