Guest blog by Kiersten Bush
What prompts followers of your company to share content that you post on social media?
The short, but not uncomplicated answer is: It depends.
Some people just like a product and they want to share that insider-y knowledge with others.
Some like a cause and want to promote it with their friends or their followers.
Or some just like the fact that the content you have makes them think about something of interest.
In all likelihood, beyond all those reasons, your followers are sharing something because you’re presenting an authentic self that people feel they can know, trust, and understand.
And that leads to engaged social media followers, which is the true goal of all those platforms anyway.
Want to learn more about who you should be and how you can get followers engaged?
Use the tips in this graphic.
Click To Enlarge
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