How to Identify and Promote Member Engagement Opportunities

How to Identify and Promote Member Engagement Opportunities

Julia Claire CampbellMarketing, Nonprofits

Guest Post by Jake Fabbri, Chief Marketing Officer at Togetherwork Imagine this: a new member joins your organization’s membership program. At first, they’re excited, poring over the welcome email series you send over and quickly completing the guided onboarding process. But after six months, their participation in your programs starts to dwindle, and when it’s time to renew, you realize they’ve …