Never heard of “word clouds”? According to Tagxedo, word clouds are “words individually sized appropriately to highlight the frequencies of occurrence within the body of text.” Why use word clouds? Simple. They are fun. They look cool. And in a world where no one reads, it’s all about the visual! Thanks to easy-to-use sites like Tagxedo and Wordle, absolutely anyone can …
Why I decided to stop blogging
This post is about my decision to stop blogging… every day. (Not completely. Got ya!) On March 8, I attended a fantastic seminar at The Enterprise Center at Salem State University called “How To Build A Better Blog”. The presenter was Jennifer Powell from The Excellent Writers Group. During the two hours session, I took copious notes. Powell discussed how …
6 Ways to Promote Your Blog
Yesterday I gave you my 5 tips on how to get a blog up and running. Today I will explain what happens next – i.e., how to get anyone to care. Here are my 6 quick and dirty tips to promoting your blog: 1) Let your email list know. If it’s a blog that you created for work, send it …
5 Steps to Starting Your Own Blog
People always ask me, how can you write a blog post every single day? (Answer: IT’S REALLY HARD.) Fortunately, I have three big things going for me that lend themselves well to blogging: I love to write (look Mom and Dad – that expensive journalism degree is working out after all!) I have a lot to share. (Perhaps you didn’t …
Sorry, Rush – Just another example of the power of social media
The power of public opinion is an astounding thing, and it’s something I never get tired of reading about – especially when it works hand in hand with social media. It all started last week with the comment heard round the ‘Net. Political radio host and notorious blowhard Rush Limbaugh attacked a Georgetown University law student, calling her a “slut” …
Explore the unknown in social media
To begin our week, I am giving you, my dear reader, an assignment. Your Social Media assignment for today, should you choose to accept it: Explore a social networking site that you are not currently using. Maybe it’s Google+, maybe it’s Twitter, Pinterest, or even Facebook. Step 1: Type in the address or Google it if you are not …
How to create a kick-ass Facebook Cover photo
Facebook launched the Timeline layout for profiles in December, with the promise that the Timeline format will eventually be mandatory for Profiles across the board. Upon hearing this announcement, some people cried, some people screamed, but many individuals took advantage of the new Facebook “real estate” to get pretty darn creative. Here are three of my favorite individual Profile Cover …
Around the social web in just 60 seconds
Social Jumpstart, a social media marketing firm based in San Francisco, created an awe-inspiring infographic detailing what happens in 60 seconds on the social web. This is a perfect piece of research to show any Social Media Skeptics in your life, or your boss when she says “Isn’t that all a waste of time?” Wrap your brain around these statistics: Every minute …
8 reasons why promoting your business through a Profile instead of a Page is a cardinal Facebook sin
First off, an important clarification. Facebook Business Pages are used for businesses and organizations. Pages have numerous advantages over Profiles for business use. Pages cannot be set to private (because really, what would be the point?), but Administrators can monitor and control posts to the Wall. Facebook Profiles are used by individuals, and a user can change the privacy settings …