It turns out that shorter messages work better when speaking to consumers, and including a question mark results in fewer clicks. (On LinkedIn and Twitter, at least.)
The folks behind the social media marketing tool Compendium analyzed the social media statistics of more than 200 B2B (business-to-business) and B2C (business-to-consumer) companies to find out what works and what doesn’t.
Compendium shared the results in this infographic, broken down into B2B vs. B2C.
Breaking it down in such a way is valuable, since there are significant differences in what works for one type of company vs. the other.