How to Measure Nonprofit Social Media Success and Document Results

How to Measure Nonprofit Social Media Success and Document Results

Julia Claire Campbell Nonprofits, Social Media, Strategy Leave a Comment

This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, out now!   Don’t get me wrong. I think it’s fantastic when nonprofits want to measure social media success and document their results. In fact, it’s vital – consistent measurement is something I strongly recommend (a.k.a. require) of …

Strategic Online Nonprofit Communications Plan

Why You Need A Strategic Online Nonprofit Communications Plan

Julia Claire Campbell Marketing, Nonprofits, Social Media Leave a Comment

I have heard the same complaint from every single nonprofit client that I work with – they are feeling overwhelmed and stressed out by their always-growing marketing and fundraising To Do list. You are not alone in feeling this way! There are constantly emails to send out, a website to update, a Facebook page and Twitter feed to manage, Instagram and …

Are Nonprofits Measuring their Social Media Results

Are Nonprofits Measuring their Social Media Results?

Julia Claire Campbell Nonprofits, Social Media, Strategy Leave a Comment

There is no doubt of the power and potential of digital tools for the nonprofit sector. Websites, email, crowdfunding, and social media platforms have exploded a nonprofit’s ability to find and connect with potential donors and supporters. However, there are many questions that remained to be answered, especially around the demonstrable efficacy of online tools in nonprofit work. Questions for …

February’s Nonprofit Blog Carnival: Going Beyond Resolutions

Julia Claire Campbell Nonprofits, ROI, Strategy 1 Comment

  In order to succeed in 2016, whether it be in online fundraising, donor retention, digital marketing, or service provision, you need a plan. Establishing SMART objectives will give you that road map. Specific, measurable, actionable, realistic, and time-bound objectives will help you measure progress towards goals, and to hold you and your team accountable for each small step along the way. Is …

February Non-Profit Blog Carnival Call for Submissions

Nonprofit Blog Carnival: Going Beyond Resolutions (Call for Submissions)

Julia Claire Campbell Nonprofits, ROI 2 Comments

Happy February! Did you know that 25% of New Year’s resolutions are broken in the first week alone? And within 6 months, over half of us wishful thinkers who made New Year’s resolutions will have given some, or all of them, up. Guess what – I know why. New Year’s resolutions are often lofty, mile-high, pie-in-the-sky statements, such as “I want …

What works in social media for B2B vs. B2C?

Julia Claire Campbell Infographics, LinkedIn, Marketing, Twitter Leave a Comment

It turns out that shorter messages work better when speaking to consumers, and including a question mark results in fewer clicks. (On LinkedIn and Twitter, at least.) The folks behind the social media marketing tool Compendium analyzed the social media statistics of more than 200 B2B (business-to-business) and B2C (business-to-consumer) companies to find out what works and what doesn’t. Compendium …