Below you'll find a list of all posts that have been categorized as “ROI”
The rise in popularity of social media channels over the past decade has fundamentally changed how we connect with one another, how we discover news, and how we consume and share information that matters. Now, it’s easier than ever before to maintain relationships, to watch your loved ones celebrate milestones, and to advocate and rally around the causes about which …
In order to succeed in 2016, whether it be in online fundraising, donor retention, digital marketing, or service provision, you need a plan. Establishing SMART objectives will give you that road map. Specific, measurable, actionable, realistic, and time-bound objectives will help you measure progress towards goals, and to hold you and your team accountable for each small step along the way. Is …
Happy February! Did you know that 25% of New Year’s resolutions are broken in the first week alone? And within 6 months, over half of us wishful thinkers who made New Year’s resolutions will have given some, or all of them, up. Guess what – I know why. New Year’s resolutions are often lofty, mile-high, pie-in-the-sky statements, such as “I want …
Much has been written about the importance of creating, testing and measuring large scale, all-encompassing social media strategies for nonprofits. Creating a plan and a strategy for your social media efforts is certainly important. But the reality remains – for many small-shop nonprofits, this kind of large-scale, long-term planning can be intimidating. So what can you do on a smaller …
When discussing the creation of a social media marketing campaign with clients, I always start with a plan. Planning is not very popular – people want to sign up and dive in to the social media pool. Since I believe that planning is a vital piece of the social media puzzle, I always insist on doing it first. During the …
Welcome North By North Shore participants! Here is a copy of this morning’s presentation, and some helpful resources for you as you dive into the social media pool. Don’t hesitate to contact me with questions or advice! Social Media Tips – Social Throwdown – presentation to North By North Shore Articles: 9 Ways to Measure Your Brand’s Social Media Health …
Welcome members of the People’s United Bank Nonprofit Consortium! Here is a copy of this morning’s presentation, and some helpful resources for you as you dive into the social media pool. Don’t hesitate to contact me with questions or advice! Articles: 22 High-Impact, Low Cost Social Media Opportunities for Nonprofits Nonprofits and Social Media: Discovery, Cultivation, Solicitation and Stewardship Nonprofits …
When the topic of “social media” comes up at your organization, what are the first questions that people ask? Why is social media such a big deal? How will it directly grow our organization? How will it close sales or increase donations for us TODAY? A question that I hear a lot from organizations exploring the jump into social media …